Author Archive | Rebekka Goldberg
Part Two: The Social Media Dos and Don’ts for Students (Applying to College)
I thought I would compile some additional resources that discuss the use of social media and college admissions. The articles provide various scenarios, information, and advice.
Read MoreOne Skill that 9 out of 10 Schools Don’t Teach
The following video opened my eyes to a new language–computer programming. Often referred to as coding, mastery of this language is in high demand. Actually, mastery is not even necessary, “being conversational” in the language of coding can open many doors. Simply put by Steve Jobs, “Everybody in this country should learn how to program a [...]
Read MoreThe Social Media Dos and Don’ts for Students (Applying to College)
Many students do not want to hear about appropriate online behavior, especially how their actions online can affect outcomes in “real life.” I say “real life” in quotation marks because we should not make the mistake of thinking our actions online and our actions in person are mutually exclusive.
Read MoreIf you can’t beat them, join them!
Texting in the halls, at lunch, before school, and after school are regular occurrences, but how many times have you caught your students’ texting in class? I’m sure if you took an informal poll with your colleagues each teacher will have encountered this behavior many times. This doesn’t necessarily mean the teacher isn’t engaging or [...]
Read MoreiPad + Matchbox= Tech-Savy Admission Offices
It is time for admission offices to incorporate technology into their best practices. I’m not talking about databases, email newsletters, or even social media. Admission offices have certainly come a long way in terms of how data is captured like online inquiry forms and applications, but in terms of how that data is reviewed, I [...]
Read MoreThink your school can ignore YouTube? Think Again!
It is no secret that people are most interested in media rich content. Anyone who produces electronic newsletters can tell you that photos and videos get the most clicks from readers. It has become widely accepted that schools engage with various constituencies via Facebook and Twitter and even Flickr; however, sometimes YouTube is not a part [...]
Read MoreWhat do you love? Google is a great place to start…
Google recently launched a new service called “What Do You Love?” At first glance, this appears to be a simple search box. As an experiment, I searched “independent school.” The screenshots above represent a sampling of [...]
Read MorePlease Tell Me A Story
In thinking about how we connect with various constituencies, I can’t help but to think about every piece of content as a story. Content must be compelling and have a specific purpose in mind. As you read that last sentence, you probably found yourself subconsciously nodding and most certainly understanding the first statement as truth; [...]
Read MoreNo one likes to send the wrong message…
How many times has one of the emails you’ve sent been misinterpreted by the person on the receiving end? Or perhaps you’ve read more into an email than the sender intended? There is a new product out there that might help cut down on digital miscommunication. According to the producing company, Lymbix, “ToneCheck™ is an [...]
Read MoreBut I deleted that picture…how did YOU find it?!
An article addressing a familiar question, “When will we learn that digital communication isn’t private?” appeared in Sunday’s Boston Globe Magazine. The author, Tom Keane, gives many case studies including politician Tim Cahill, athletes Brett Favre and Tiger Woods, and several other examples from corporate America to demonstrate that we are all too familiar with [...]
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