Author Archive | Rich Portelance

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Video Primer

Posted November 03, 2009

Working at an independent school offers plenty of great opportunities to produce video: plays, games, gatherings, graduations, celebrations, traditions and more. You don't have to shot everything, but if you pick your spots and produce a couple of pieces, you will strengthen your internal communications channels, and possibly even some external channels as well.

Marketing Student Social Media

Posted July 08, 2009

In preparing for my presentation at the WhippleHill User Confrerence last week, my mind has been grappling with the idea of student participation using social media in my schools marketing efforts. Canterbury, like many independent schools, has a fairly traditional marketing plan that calls for shinny brochures to go out to prospects, a nice neat [...]