Author Archive | Shane Haggerty
Five ways to use Foursquare in educational marketing, Part Two
Last week I opened up the idea of using Foursquare, one of the leading location-based services, for educational marketing purposes. I presented five ways that this could potentially be done and promised five more ways this week. The Washington Post just featured a story yesterday highlighting the most recent research from Pew’s Internet and American [...]
Read MoreFive ways to use Foursquare in educational marketing, Part One
We all are aware of the logistics and legalities that would have to first be vetted with a social tool like Foursquare in the educational marketing space, but it never hurts to brainstorm. Last year Mashable reported on five social media trends to watch right now and location-based services, because of their ties with mobile [...]
Read MoreCreating your school’s niche on Facebook
It’s been great to see so many school districts join the world of Facebook over the past few years as the barriers to getting a page up have slowly been fading away. The shift has moved from “How do we get a page up?” to “What do we do now that it’s up?” I [...]
Read MoreFear and Facebook
Facebook elicits all kinds of reactions in the public school sector when trying to convince administrators and board of education members to allow it to be used as a communications and/or marketing channel. Fear is certainly one of those reactions. While it is certainly a fair reaction since schools are charged with protecting their students [...]
Read MoreBlog Sponsors
