Author Archive | Stephen Johnson
Behind Three of Our School’s Most Popular Facebook Posts
When it comes to storytelling at your school, it’s often not the grand plan or best intention that makes the headlines, but the small moment or serendipitous coincidence that often seems to be the most notable.
Read MoreHow We Used Twitter to Create our School’s Social Media Guidelines
A lot of folks are wondering how to create social media guidelines for their schools. Heck, even corporations are still wondering how to do this, so it’s nice to know we’re in this together. Here’s one way to use social media to get answers about social media. Last year at Windward, senior admins came to [...]
Read MoreWindward’s Founder’s Day Goes Interactive
The edSocialMedia crew swooped into Windward School in Los Angeles recently for a boot camp that involved several Windward faculty and admins and also many professionals from neighboring schools. Uncharacteristically, it rained buckets (sorry, East Coasters expecting a little vacay), but the day was a huge success: everyone worked together in teams, shot video, created [...]
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