How-to
5 Ridiculously Easy Ways to Take Your Videos from Amateur to Awesome
We hear it over and over: how to improve the quality of the video you produce for your school without breaking your budget? In this post I break down five ridiculously easy ways to take your videos from amateur to awesome. What? You still want more? Here are links to products and sites I describe [...]
Read MoreSocial Media Etiquette During Tragedy
Social media can be our best friend during a tragedy by helping us collect the information we’re looking for fast, but social media can also make your institution look insensitive during a time of crisis if not curated correctly. Do you manage multiple social media accounts at your school? Do you schedule posts for future [...]
Read MoreWebinar: How to Amplify Your School’s Video Marketing Beyond the Basics
Straight from the playbook at the 2013 CAIS-NAIS, the edSocialMedia panel will revisit their presentations from the pre-conference forum, How to Amplify Your School’s Social Media Beyond the Basics. In this part of a six-part series, Megan Brady, from Ridley College, will share her experience in Video Marketing.
Read MoreMaking Video Work: Tips from Wistia’s Chris Savage @ ESM Summit
Everybody loves video, so now everybody does video. But actually building relationships with video — that’s a whole different challenge, and one addressed by Chris Savage during his talk at the EdSocialMedia Summit. Throughout his talk, Chris underscored a few tenets of a successful video. (Hint: Quality is seldom a defining factor.) To underscore these [...]
Read MoreSocial Media Policies: Avoiding the “Rule Trap” & 3 Essential Guidelines
When entering the messy world of social media, people want, need, demand standards. By standards, of course, they mean rules. Corporations, accustomed to controlling all behavior all of the time, prefer to have standards (rules) that people follow without question (maybe grumbling, not questioning). That extends to social media, where they struggle to control even [...]
Read MoreSocial Media Lessons From A State Basketball Title
The Wasatch Academy Tigers second state championship in basketball (ever) provided a much-needed late-winter jolt to the school’s campus. The impressive season-long run by the boy’s team also energized alumni, parents and even former faculty members, providing a prime opportunity to connect further with audiences who may normally offer passing interest.
Read MoreWebinar: How to Amplify Your School’s Twitter Beyond the Basics
Straight from the playbook at the 2013 CAIS-NAIS, the edSocialMedia panel will revisit their presentations from the pre-conference forum, How to Amplify Your School’s Social Media Beyond the Basics. In this part of a six-part series, Stephen Johnson, from Winward School, will share his tips for success in Twitter marketing and conversation.
Read MoreWebinar: How to Amplify Your School’s Blogging Beyond the Basics
Straight from the playbook at the 2013 CAIS-NAIS, the edSocialMedia panel will revisit their presentations from the pre-conference forum, How to Amplify Your School’s Social Media Beyond the Basics. In this part of a six-part series, Tucker Kimball, from Gould Academy, will share his tips for success in creating a blogging ambassadorship at your school.
Read MoreSocial Spotlight: Secrets to your school’s video success
Ethney McMahon, from Reel Schools, and Proctor Academy, have been figuring out how to put a reproducible plan into action. Ethney has been serving as a “production editor-at-large” for Proctor, working to build their video library and keep their community connected to what’s happening on campus. I had the good fortune of going back and forth with her via e-mail to pick her brain on ways to approach a video strategy, and their approach is certainly worth sharing.
Read MoreCheap Cheats for Starting Up on a Budget
I recently began a new small business that will rely heavily on free marketing. I don't have a huge advertising budget or unlimited marketing resources, thus several of the ways in which I am working to grow the company is via social media, email, and word-of-mouth marketing.
Read MoreBlog Sponsors
