Interview
Webinar: How to Amplify Your School’s Video Marketing Beyond the Basics
Straight from the playbook at the 2013 CAIS-NAIS, the edSocialMedia panel will revisit their presentations from the pre-conference forum, How to Amplify Your School’s Social Media Beyond the Basics. In this part of a six-part series, Megan Brady, from Ridley College, will share her experience in Video Marketing.
Read MoreWebinar: How to Amplify Your School’s Twitter Beyond the Basics
Straight from the playbook at the 2013 CAIS-NAIS, the edSocialMedia panel will revisit their presentations from the pre-conference forum, How to Amplify Your School’s Social Media Beyond the Basics. In this part of a six-part series, Stephen Johnson, from Winward School, will share his tips for success in Twitter marketing and conversation.
Read MoreWebinar: How to Amplify Your School’s Blogging Beyond the Basics
Straight from the playbook at the 2013 CAIS-NAIS, the edSocialMedia panel will revisit their presentations from the pre-conference forum, How to Amplify Your School’s Social Media Beyond the Basics. In this part of a six-part series, Tucker Kimball, from Gould Academy, will share his tips for success in creating a blogging ambassadorship at your school.
Read MoreSocial Spotlight: Secrets to your school’s video success
Ethney McMahon, from Reel Schools, and Proctor Academy, have been figuring out how to put a reproducible plan into action. Ethney has been serving as a “production editor-at-large” for Proctor, working to build their video library and keep their community connected to what’s happening on campus. I had the good fortune of going back and forth with her via e-mail to pick her brain on ways to approach a video strategy, and their approach is certainly worth sharing.
Read MoreWebinar: Why you should use Google+ Hangouts
Google+ Hangouts are live, video-chats that allow you to broadcast video with up to nine people (10 people can be on the call). So why aren’t more Admissions offices using Google+ Hangouts as Q&A sessions during admissions season? Ryan Bowse, from Wikispaces, talks about how they have been using Google+ hangouts for panel discussions.
Read MoreWebinar recap: Word of mouth marketing for your school
During this webinar, Rick Newberry, President of Enrollment Catalyst, shows hundreds of school examples to illustrate how you can use your website and social media channels to inspire word of mouth.
Read MoreHow Assumption High School sparked fireworks with an out-of-the-box video
Imagine if you hit a “home run” as an enrollment manager: Would your picture-perfect scenario generate more than 45,000 video views, 17 pages of alumni comments, and oh, 30+ additional students in your freshman class? Impossible you say? Not for Elisabeth Russo at Assumption High School in Louisville, Kentucky. Her team created a knock-out lip-dub music video to Katy Perry's "Firework" that generated the perfect scenario for a private school.
Read MorePinterest: Why Pinning is Better than Posting Pics
With digital cameras in almost every type of mobile device imaginable, snapping photos of campus events is easier than ever before. Awesome, you say? I can now crank out photos and post them to my school’s Flickr page quickly and easily and then move on to the next item on my crowded “social media to do” list. Right? Perhaps.
Read MoreErin Swanson: Donate your voice: Lessons from two years of automated, integrated social campaigns with Water.org
Erin Swanson, a freelance social media manager & former Marketing Programs Manager at Water.org, discusses time and resource management throughout her time working in a non-profit environment. With a limited marketing budget, Erin’s team developed a campaign that focused on the idea of advocacy over fundraising.
Read MoreAndy Shaindlin: Balancing Creativity with Leadership: The Challenge of Social Media
Andy Shaindlin, the Associate Vice President for Advancement at Carnegie Mellon University & Founder of Alumni Futures, talks about involvement in social media from the organization leader’s perspective. His high-level, big picture planning ideas explore the challenges that Presidents and Heads of School face when using social media.
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