The 7-Step Email List-Building Formula for Education Marketing
It’s hard, time-consuming work. But there are few investments as worthy of your time and effort as building your college … Continue reading »
5 Things to Do Before Your Education Email Marketing Launch
Email marketing is the workhorse marketing channel that’s been producing results for colleges and universities at a much lower cost … Continue reading »
Hierarchy in Web Design: The Art & Science of Being Unforgettable
Let’s get down to brass tacks. There’s one fundamental goal to every digital marketing campaign—be unforgettable (in a good way). … Continue reading »
Why Your School Website Should Have Evergreen Content
You know that posting fresh, new content often is essential to keep your site high in search engine rankings and … Continue reading »
The 5 Toughest Challenges of Your Education Blog
You already know you should be posting to your college or university’s blog frequently – but why is it so … Continue reading »
Your Greatest Competitive Advantage as a Small College or University
Your biggest competitive advantage as a small college or university is you: Your unique selling proposition. Here’s why so … Continue reading »
5 Questions Every Education Marketer Should Ask Before Investing in Pay-Per-Click
Pay-per-click ads do work… when done right and for the right strategic reasons. Here are 5 questions every education … Continue reading »
Should Higher Ed Marketers use SEM in their Digital Marketing Strategy?
It’s easy to see why for-profit companies would want to invest in search engine marketing. But what is it, and … Continue reading »
SEO Basics for Higher Ed Marketers
When it comes to higher education marketing, there are fewer things more shrouded in mystery than SEO (search engine optimization). … Continue reading »
Should you Organize your Higher Ed Website by Audience or Department?
The goal behind higher education website navigation is simple: make finding answers as natural as possible for the user. But … Continue reading »
