Winners of the InspirED Brilliance Awards Announced

Winners of the InspirED Brilliance Awards Announced
by Liza Fisher Norman ·

The competition was fierce in the first annual InspirED School Marketers Brilliance Awards for excellence in PK12 private school marketing … Continue reading »

7 REASONS WHY YOUR CALLS TO ACTION AREN’T WORKING

7 REASONS WHY YOUR CALLS TO ACTION AREN’T WORKING
by Bart Caylor ·

Weak calls to action are often the culprit behind poorly performing marketing. Here are 7 reasons your calls to action … Continue reading »

“A-LIST” CAMPUS TOURS: 7 WAYS TO MAKE YOUR CAMPUS VISIT UNFORGETTABLE

“A-LIST” CAMPUS TOURS:  7 WAYS TO MAKE YOUR CAMPUS VISIT UNFORGETTABLE
by Bart Caylor ·

Students who make a campus visit or take a campus tour are exponentially more likely to attend the school. Make … Continue reading »

You gotta love it… The Social Media Revolution

You gotta love it… The Social Media Revolution
by William Stites ·

So I don’t know what version of the video from Erik Qualman this is, but this has always been one … Continue reading »

GET THE MOST OUT OF YOUR END OF YEAR FUNDRAISING

GET THE MOST OUT OF YOUR END OF YEAR FUNDRAISING
by Bart Caylor ·

Unlike a lot of things we do as marketers to lead our audiences to actions that they weren’t considering before … Continue reading »

An Open Letter to Heads of School About Marketing & Communications

An Open Letter to Heads of School About Marketing & Communications
by Liza Fisher Norman ·

This post first appeared in the October 2016 issue of  “The Head’s Letter” produced by Educational Directions, the well-respected consulting … Continue reading »

7 Reasons to Enter a MarCom Awards Competition [Infographic]

7 Reasons to Enter a MarCom Awards Competition [Infographic]
by Liza Fisher Norman ·

Why would any school enter a marketing and communications awards competition? What’s in it for you? What’s in it for … Continue reading »

Thoroughly Modern Rosie: Girls and the Tech Industry

Thoroughly Modern Rosie: Girls and the Tech Industry
by Nikki Morrell ·

The image of Rosie the Riveter shouts girl power.  We see her bandana, imagine her working with machinery, and we … Continue reading »

The Keys to Successful Alumni Marketing

The Keys to Successful Alumni Marketing
by Bart Caylor ·

Of all the audiences you communicate to as a higher education marketer, alumni are among the most rewarding and satisfying … Continue reading »

Independent School Branding Illuminated [Podcast]

Independent School Branding Illuminated [Podcast]
by Liza Fisher Norman ·

Let’s face it. You can market until the cows come home, but you need to have two things in place … Continue reading »