Instagram in Print: The Olivet Viewbook
Colleges, universities and private K12 schools typically use a viewbook as the main printed marketing piece. In this video, I … Continue reading »
Looking Ahead at Your Education Marketing Plan for 2019
Failing to plan is planning to fail. But where do you even begin with your education marketing plan? Tackle the … Continue reading »
Social Media, by Itself, Will Not Help Your Enrollment Efforts
We began using social media in our marketing efforts at Sewickley Academy during the 2008-2009 school year. We launched our … Continue reading »
Four Ways to Break Through the Competition Using Appreciation Campaigns
Thanksgiving isn’t just turkey and cranberry sauce. It’s about gratitude! Here are four exciting ways to stand out by showing … Continue reading »
The Best Way to Begin Your 2019 Marketing Plan
With the new year around the corner, many are starting to craft their 2019 marketing plan. Wondering where to begin? … Continue reading »
2019 Top Marketing Trends to Help Your School
Augmented reality. Voice-assisted technology. Blockchain. And even showing your prospective student a piece of your campus via a button you … Continue reading »
How to Use Instagram Video to Help Your School on Social Media
One of the best ways to reach parents, students and teachers is to communicate with them on Instagram. This is … Continue reading »
Should Education Marketers Use QR Codes?
QR codes are growing in popularity. But should higher ed marketers use QR codes in their marketing strategies? I definitely … Continue reading »
10 Useful Tips for Education Social Media
Social media marketing is an absolute must to establish your education brand’s authority and authenticity. Here are some helpful tips … Continue reading »
How to Unlock the Power of Google Ads for Education Marketing
What if you could make your Google Ads campaigns as powerful as in-person recruitment meetings? Google’s responsive search ads can … Continue reading »
