Horizontal Scrolling: Solving Content Overload on Education Websites
Education websites are notorious for overwhelming users with way too much information. Horizontal scrolling is a promising solution to this … Continue reading »
Four Creative Ways to Stand Out with Highly-Involved Parents
Prospective students with highly-involved parents have a greater chance of enrolling – if you know how to engage them! Here … Continue reading »
Content Curation: Thirteen Valuable Facts You Need to Know
How do the best education marketers out there keep pumping out quality social media posts every single day? Here are … Continue reading »
Identifying and Marketing to Students with Highly-Involved Parents
Over the years, parental involvement in the college decision-making process has grown significantly. Here’s my take on a study showing … Continue reading »
Text Message Marketing for Education Marketers: Getting Closer to Your Audience with SMS
One of the biggest opportunities for education marketers today is text marketing. Here’s a text marketing starter guide to get … Continue reading »
Ten Content Ideas for Enrollment Marketing
The whole point to inbound marketing is to get your target audience to come to you, and upon arrival, perform … Continue reading »
Your Education Brand Defended: Four Thoughts on Managing Change
Stuff happens—even to good institutions like yours. Do you know what you would do in your school marketing to defend … Continue reading »
Improve Email Open Rates for your Gen Z Audience
Frustrated that Gen Z prospective students aren’t opening your emails? Buck the trend with these tips to improve your email … Continue reading »
7 Ways to Increase Student Retention with Education Marketing
Marketing shouldn’t stop when a prospect becomes a student. Here are ways to use education marketing to increase student retention … Continue reading »
Brand Authority: Define it. Build it. Defend it.
Too many education brands assume people will listen to them because they’re educators. Everyday learning is being democratized — which … Continue reading »
