Podcast: Sharing Social Media Thoughts, Early Experiences & Advice: A conversation with Lorrie Jackson
Lorrie Jackson, Director of Communications and Marketing of Lausanne Collegiate School in Memphis, TN & edSocialMedia contributor, sat down with me to discuss how she introduced social media into the school’s outreach plan, how it has been received by Lausanne’s constituents and advice for schools on how to get started with social media. Continue reading »
Accelerating a SLOW-cial Media Campaign
Maybe your supervisor panicked when he saw a competitor’s robust Facebook page. Maybe your alumni donations are abysmal. Maybe Twitter is just plain fun and why not tweet for your school in your spare time?
These are all too common reasons for starting into social media in an independent school but for many such well-intentioned starts don’t end well. Social media becomes SLOW-cial because, unlike in Field of Dreams, sometimes they don’t come when you build it. Let’s examine why and more importantly, how you can avoid the void in the conversation. Continue reading »
Case Study: Upper Canada College
This one comes from John Carson who worked with Upper Canada College from June 2007 until May 2008. Their efforts were awarded The Canadian Council for the Advancement of Educationâ€™s 2008 PRIX Dâ€™EXCELLENCE Bronze Award for Best E-Innovation in University Advancement and also the Council for Advancement and Support of Education 2008 Circle of Excellence Bronze Award. Read more to learn how they did it. Continue reading »
“No offense….but who cares?”
Who has time for Social Media?
It seems like no matter how hard I try, serving as an administrator at independent school with 655 students and 150 employees during the months of April and May reminds of riding The Comet roller coaster at The Great Escape in Lake George, New York. I mean, seriously, how many of us really have the time to devote to maintaining a social media presence, let alone cultivate and foster the many meaningful networks and relationships we belong too? Continue reading »
Fast Track Your Social Media Marketing Plan
Social Networking Guide for Parents
Can Anyone Be a Fan?
One of the good questions posed after a recent Webinar, â€œLeveraging Facebook,â€ was the fact that unlike â€œgroups,â€ access to â€œPublic Profilesâ€ cannot be limited by approval. Currently age and country are the only options Facebook provides for restricting fans. In other words, pretty much anyone can become a â€œfanâ€ of your school on Facebook. More the one person expressed â€œserious concernâ€ regarding open access to these pages. Continue reading »
Are Independent Schools Sustainability? #podcast
Patrick Bassett, President of the National Association of Independent Schools (NAIS) joined me for a joint episode of The edSocialMedia Podcast and AdmissionsQuest’s Boarding School Podcast. Our conversation covered two main areas:
1. School strategies and sustainability in the current economic climate.
2. The ways in which schools can use new media to bind constituencies and reach and serve families. Continue reading »