Why Social Media Matters

Why Social Media Matters
by David Bill ·

There has been a shift. We see it every day. Facebook is getting older. Twitter is breaking news. Everywhere we turn … Continue reading »

Are you Using Antisocial Media?

Are you Using Antisocial Media?
by Jay Goulart ·

Do you remember the rotary telephone? Most likely you do not but I do. I also remember those nervous moments … Continue reading »

Call for Contributors and Bloggers: Now Closed

Call for Contributors and Bloggers: Now Closed
by Antonio Viva ·

The deadline for new contributors is now closed. We want to thank all of you who submitted your creditentials and … Continue reading »

Writing Tool Belt 2.0

Writing Tool Belt 2.0
by David Bill ·

No matter what new tool a carpenter may have at his disposal, he still must master the skills needed to … Continue reading »

Dear Head of School:

Dear Head of School:
by Travis Warren ·

I graduated from your school in the early nineties. My twentieth reunion is a little more then a year away and now, more then ever, I reflect back on how import my time at Prep was to me. I recently reached out to the development office and offered to help organize my class online. Between our upcoming reunion and the new likelihood of people looking for work, it seemed to me as though websites like Facebook and LinkedIn could be important means of communication. Continue reading »

Twitter, Teachers and the Tool.

Twitter, Teachers and the Tool.
by William Stites ·

“I am a Twitter addict!” There I’ve said it, I’ve gotten it out in the open and now I can begin to move on. I use Twitter on my computer, on my iPhone, I have feeds pumping into various web site that I am responsible for, but through all of my use of Twitter it wasn’t until I found the right tool that it really brought it all together and made it the real professional growth tool that it has become. Continue reading »

Podcast: Sharing Social Media Thoughts, Early Experiences & Advice: A conversation with Lorrie Jackson

Podcast: Sharing Social Media Thoughts, Early Experiences & Advice: A conversation with Lorrie Jackson
by Peter Baron ·

Lorrie Jackson, Director of Communications and Marketing of Lausanne Collegiate School in Memphis, TN & edSocialMedia contributor, sat down with me to discuss how she introduced social media into the school’s outreach plan, how it has been received by Lausanne’s constituents and advice for schools on how to get started with social media. Continue reading »

Podcast: Sharing Social Media Thoughts, Early Experiences & Advice: A conversation with Lorrie Jackson

Podcast: Sharing Social Media Thoughts, Early Experiences & Advice: A conversation with Lorrie Jackson
by Peter Baron ·

Lorrie Jackson, Director of Communications and Marketing of Lausanne Collegiate School in Memphis, TN & edSocialMedia contributor, sat down with me to discuss how she introduced social media into the school’s outreach plan, how it has been received by Lausanne’s constituents and advice for schools on how to get started with social media. Continue reading »

Accelerating a SLOW-cial Media Campaign

Accelerating a SLOW-cial Media Campaign
by Lorrie Jackson ·

Maybe your supervisor panicked when he saw a competitor’s robust Facebook page. Maybe your alumni donations are abysmal. Maybe Twitter is just plain fun and why not tweet for your school in your spare time?

These are all too common reasons for starting into social media in an independent school but for many such well-intentioned starts don’t end well. Social media becomes SLOW-cial because, unlike in Field of Dreams, sometimes they don’t come when you build it. Let’s examine why and more importantly, how you can avoid the void in the conversation. Continue reading »

Case Study: Upper Canada College

Case Study: Upper Canada College
by Ernest Koe ·

This one comes from John Carson who worked with Upper Canada College from June 2007 until May 2008. Their efforts were awarded The Canadian Council for the Advancement of Education’s 2008 PRIX D’EXCELLENCE Bronze Award for Best E-Innovation in University Advancement and also the Council for Advancement and Support of Education 2008 Circle of Excellence Bronze Award. Read more to learn how they did it. Continue reading »