Best Practices
Webinar recap: Word of mouth marketing for your school
During this webinar, Rick Newberry, President of Enrollment Catalyst, shows hundreds of school examples to illustrate how you can use your website and social media channels to inspire word of mouth.
Read MoreDesign Thinking: It’s Natural to Be a Bit Confused
Socratic Ignorance can teach us something about our attitudes toward Design Thinking. Socrates earned his rep for being a wise man by admitting, “I don’t know.” When he wanted an answer, he would go to the experts of his day and unleash a series of questions that eventually lead to the politician, economist, philosopher, teacher, [...]
Read MoreWebinar: Using the WEB to inspire WOM for your school
Word of mouth (WOM) and the Web are always the top two ways that prospective parents find out about your school. Therefore, your marketing strategy should focus your efforts on these two areas. During this webinar, Rick Newberry, President of Enrollment Catalyst, will discuss strategies to utilize your website and social media channels to inspire word of mouth at your school.
Read MoreHow Assumption High School sparked fireworks with an out-of-the-box video
Imagine if you hit a “home run” as an enrollment manager: Would your picture-perfect scenario generate more than 45,000 video views, 17 pages of alumni comments, and oh, 30+ additional students in your freshman class? Impossible you say? Not for Elisabeth Russo at Assumption High School in Louisville, Kentucky. Her team created a knock-out lip-dub music video to Katy Perry's "Firework" that generated the perfect scenario for a private school.
Read MorePin and Be Pinned: Strategies for Pinterest Success
The most common question I've heard in the past five years is, "Which social media sites should my school be on?" It's an innocent and honest question, and a good one to continually ask. The question of 2012 has been, "Should my school be using Pinterest?" with the underlying question being: "If I use it for my school, how do I use it well?"
Read MorePinterest: Why Pinning is Better than Posting Pics
With digital cameras in almost every type of mobile device imaginable, snapping photos of campus events is easier than ever before. Awesome, you say? I can now crank out photos and post them to my school’s Flickr page quickly and easily and then move on to the next item on my crowded “social media to do” list. Right? Perhaps.
Read More3 Ingredients of Your School’s Social Strategy: Part Two
Earlier in the week, I shared Part One of this series: 3 Ingredients of Your School's Social Strategy. The first two ingredients, having good "integration" and being "interconnected," are crucial pieces in a school's social media strategy. The third ingredient—the special sauce, if you will—is the strategic effort of making a solid plan. As we mentioned in Part One, it must act as your recipe as to "what-when-where-to-post" to ensure anybody pays attention to what you're whipping up for them to consume.
Read More3 Ingredients of Your School’s Social Strategy: Part One
It's back-to-school time and the halls are bustling with the sounds of hope, optimism and enthusiasm. But behind your door, you uncomfortably stare into the empty screen of your school's social media efforts. Sure, you managed to post a few "first day of school" pictures on your Facebook page, but how do you make the rest of your plan strategic?
Read More10 Favorite Apps for Education and Enterprise
Planning a little back-to-school app shopping? Or are you a business owner looking to get the most out of the iPad? Here are some of my favorite apps to get you started. For Educators & Students: Paper by 53 (Free, $6.99 for all the tools) – A great sketchbook app for creatives, sketch your latest [...]
Read More8+ (Borrowed) Tips for Using Facebook Scheduled Posts
An article that appeared on Social Media Examiner outlines the ins and outs of using scheduled posts for Facebook. No, we’re not talking about using Hootsuite or Timely here; we’re talking about scheduling the posts through Facebook.com.
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