Case Studies
Come Experiment in the edSocialMedia Lab!
Are you curious about what happens at an edSocialMedia Bootcamp? Well look no further, the ESM Lab is where the Youtube Videos bubble over, the Tweets explode, the blog posts are under a microscope, and the Flickr photos are dissected. The Lab is where you will find our previous Bootcamps and the material that participants [...]
Read MoreIt’s Not a Set of Tools… It’s a Point of View
School home pages are collecting social media buttons faster than I can grab free pens from the vendors at a tech/ed conference. But as organizations sign up for Twitter, Facebook, Youtube, Blip.tv, Linkedin, Flickr, Meebo (really guys? really?), Livestream, Blogger and Wikipedia I have some serious questions about what this all means. Does the success [...]
Read MoreWhat I learned on my summer vacation
Two weeks ago I went on vacation to Newport, Rhode Island, one of my favorite destinations. My wife and I have a 15 month old son so the term “vacation” takes on a new meaning. We decided to try to make this vacation a truly relaxing experience for the family and not pack it with [...]
Read MoreBoarding School to edSocialMedia: Interview with Shane Haggerty
I was recently interviewed by Shane Haggerty (@shanehaggerty) for his blog The Social Learning Lab. Shane and I talked about how I got involved with social media from my time working at Northfield Mount Hermon School to moving into my position as Director here at edSocialMedia. There are two parts the interview which you can [...]
Read More16,000 followers on Facebook in 96 hours: All by a 13 year old
What an incredible story! Logan Ludwig watched as his grandfather’s mistreatment lead to illness and continued disinterest by the Washington Metropolitan Area Transit Authority and decided to do something about it. As a thirteen year old, he took matters into his own hands and used what he knew of facebook to start a viral campaign [...]
Read MoreYou Built a Live Stream out of a DeLorean?
Live streaming isn’t only a way to stay in touch with your alumni base, or simply a nice way to keep parents in the loop. This is high engagement ‘show don’t tell’ marketing. I’m not going to focus too much on the ‘why’ of live streaming right now. Instead we are going to dig into [...]
Read MoreThe Numbers Don’t Lie
The University of UMass at Dartmouth study on the use of social media by higher educational institutions shows just how prominent a resource social media is for colleges and universities. “The value of these social networking sites for college admissions offices cannot be underestimated. As more and more young people spend increased amounts of time [...]
Read MoreHow to Tweet Effectively – Part Two
EDITOR’S NOTE: Part Two of Marisa Peacock’s post on tweeting effectively. Catch up on what you may have missed in Part One. 3 Quality not Quantity It used to be that the more online friends and followers a user had, the more influential they had become. Now, most people appreciate that it’s not how many [...]
Read MoreSummer Sessions: Social Media 101
I have had the honor of being asked to work with the Mass Media Class up at The Advanced Student Program at St. Paul’s School today. The class has been exploring the implications of media and producing their own along the way. Check out the class blog where you can find videos, pictures, and articles [...]
Read MoreFlash Social Media Project
A buddy of mine and I came across a local business in Cambridge that just moved into the area and is trying to make a name for itself. As we got to talking, the store said they were using a rather expensive website and were not on any social media platforms. My friend @seanblanchet and [...]
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