Case Studies
Facebook Boosted Posts vs Print Ads
Is its worth it to use boost posts on Facebook? I do and I believe the answer is YES! Why you may ask, let’s compare what you get when you boost a post on Facebook verse a print ad. When you put an advertisement in a local weekly or daily newspaper or magazine you can [...]
Read MoreSchool Spotlight: Sewickley Academy
In the first of a series of post spotlighting schools and their use of social media we will take a look at Sewickley Academy. Sewickley Academy is located in Sewickley, Pennsylvania and is Pittsburgh’s oldest co-educational, college preparatory, independent schools. Serving students in grades PK-12 on a single campus they use social media to tell [...]
Read MoreWebinar: How to Amplify Your School’s Video Marketing Beyond the Basics
Straight from the playbook at the 2013 CAIS-NAIS, the edSocialMedia panel will revisit their presentations from the pre-conference forum, How to Amplify Your School’s Social Media Beyond the Basics. In this part of a six-part series, Megan Brady, from Ridley College, will share her experience in Video Marketing.
Read MoreThe 2013 edSocialMedia Summit is coming!
The 2013 edSocialMedia Summit is coming! Stay tuned—the details are in the works... We're in high gear planning the details of the 2013 edSocialMedia Summit, and you know you want to be the first one to hear! We can tell you this: plan to be in the Boston area on April 2, 2013.
Read MoreSocial Media Lessons From A State Basketball Title
The Wasatch Academy Tigers second state championship in basketball (ever) provided a much-needed late-winter jolt to the school’s campus. The impressive season-long run by the boy’s team also energized alumni, parents and even former faculty members, providing a prime opportunity to connect further with audiences who may normally offer passing interest.
Read MoreWebinar: How to Amplify Your School’s Twitter Beyond the Basics
Straight from the playbook at the 2013 CAIS-NAIS, the edSocialMedia panel will revisit their presentations from the pre-conference forum, How to Amplify Your School’s Social Media Beyond the Basics. In this part of a six-part series, Stephen Johnson, from Winward School, will share his tips for success in Twitter marketing and conversation.
Read MoreRally the base to build engagement. #cougarpride!
Twitter is taking off at our school — especially in our athletic stream, @mkaathletics. About a year ago, our athletic director, Todd Smith and I met to talking about getting an account set up for the school program. He would manage the account — along with a few others — and tweet from events, providing [...]
Read MoreWebinar recap: How to Amplify Your School’s Blogging Beyond the Basics
Straight from the playbook at the 2013 CAIS-NAIS, Tucker Kimball, a member of the edSocialMedia panel, revisits his presentation from the pre-conference forum, How to Amplify Your School's Blogging Beyond the Basics.
Read MoreWebinar: How to Amplify Your School’s Blogging Beyond the Basics
Straight from the playbook at the 2013 CAIS-NAIS, the edSocialMedia panel will revisit their presentations from the pre-conference forum, How to Amplify Your School’s Social Media Beyond the Basics. In this part of a six-part series, Tucker Kimball, from Gould Academy, will share his tips for success in creating a blogging ambassadorship at your school.
Read MoreSocial Spotlight: Secrets to your school’s video success
Ethney McMahon, from Reel Schools, and Proctor Academy, have been figuring out how to put a reproducible plan into action. Ethney has been serving as a “production editor-at-large” for Proctor, working to build their video library and keep their community connected to what’s happening on campus. I had the good fortune of going back and forth with her via e-mail to pick her brain on ways to approach a video strategy, and their approach is certainly worth sharing.
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