Case Studies
Webinar recap: What’s the Interest in Pinterest
In this edSocialMedia webinar, talk shop with marketers Rob & Liza Fisher Norman, from Turnaround Marketing Communications, and Brendan Schneider, Director of Admission & Financial Aid at Sewickley Academy, as they explore how your school can effectively add Pinterest to your social media stable.
Read MoreWebinar recap: State of Facebook Marketing
Brandon Croke, Inigral Inc.'s Marketing Manager, explores recent data and statistics that explore current applications of Facebook in the higher education sector. Hear about the most effective Facebook trends and how they impact your Facebook strategy.
Read MoreErin Swanson: Donate your voice: Lessons from two years of automated, integrated social campaigns with Water.org
Erin Swanson, a freelance social media manager & former Marketing Programs Manager at Water.org, discusses time and resource management throughout her time working in a non-profit environment. With a limited marketing budget, Erin’s team developed a campaign that focused on the idea of advocacy over fundraising.
Read MoreAndy Shaindlin: Balancing Creativity with Leadership: The Challenge of Social Media
Andy Shaindlin, the Associate Vice President for Advancement at Carnegie Mellon University & Founder of Alumni Futures, talks about involvement in social media from the organization leader’s perspective. His high-level, big picture planning ideas explore the challenges that Presidents and Heads of School face when using social media.
Read MoreGeorgy Cohen: Our Community: The Co-Author of Our Brand Story
Education institutions and non-profits are challenged to manage the social community as well as create the content. Georgy explains how managers can tap into the real conversations that are already happening to harness a stronger story surrounding your brand.
Read MoreRand Fishkin: Connecting Inbound Marketing for Exceptional Return
Content marketing should be the driving force in your online marketing campaign, as Rand Fishkin illustrates in his edSocialMedia Summit presentation, “Connecting Inbound Marketing for Exceptional Return.”
Read MoreIan Symmonds: Viral Video: Bringing Culture to the Curb
In this edSocialMedia Summit presentation, Ian Symmonds, from Ian Symmonds & Associates Inc., demonstrates the importance of engaging videos to authentically represent an organization’s unique identity.
Read MoreJohn Hill: Inversity, A Higher Education View of LinkedIn
John Hill, the Higher Education Evangelist for LinkedIn, presented at the 2012 edSocialMedia Summit in San Francisco, CA, at the Fort Mason Center Cowell Theater. In this video, "Inversity, A Higher Education View of LinkedIn,” John focuses his presentation on four key aspects of LinkedIn: people, jobs, companies & groups, and provides insight into how we can leverage these core components for better individual and institutional advancement.
Read MoreCollaborative Lyrical Analysis with Google Docs
As my colleague Nate Green recently discussed, Google Docs is a fantastic way to respond to student writing. Students receive my comments quicker, they can read them better, and it allows the opportunity for an ongoing dialogue rather than a static one-time handoff. But this year, with the inclusion of WiFi in Avon Old Farms’ classrooms, [...]
Read MoreThe Advantage of Google Docs in Education
It’s no secret that Google Docs has made teachers more effective at teaching writing. After making a full Google Docs integration this year in my history classroom, I will never go back. My students are required to write every paper in Google Docs. This way, I can help with the process and not just the [...]
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