Development and Advancement
Webinar recap: Instantly Actionable Ways To Leverage Twitter, with Dan Shure
Social media is all about people. In the world of education, this is no different. In fact, it’s essential! To use Twitter effectively, you have to capture the attention and engagement of the right people. See how in this webinar recap with Dan Shure.
Read More222 People to Circle on Google Plus
I've been pretty hard on Google Plus on my own blog: 10 Reasons Why I Hate Google Plus and Google Plus is Dead. Most of my initial dislike of Google's latest social network came from, in my opinion, other people's over-reaction to the launch of Google Plus.
Read MoreWebinar recap: Word of mouth marketing for your school
During this webinar, Rick Newberry, President of Enrollment Catalyst, shows hundreds of school examples to illustrate how you can use your website and social media channels to inspire word of mouth.
Read MorePin and Be Pinned: Strategies for Pinterest Success
The most common question I've heard in the past five years is, "Which social media sites should my school be on?" It's an innocent and honest question, and a good one to continually ask. The question of 2012 has been, "Should my school be using Pinterest?" with the underlying question being: "If I use it for my school, how do I use it well?"
Read More3 Ingredients of Your School’s Social Strategy: Part Two
Earlier in the week, I shared Part One of this series: 3 Ingredients of Your School's Social Strategy. The first two ingredients, having good "integration" and being "interconnected," are crucial pieces in a school's social media strategy. The third ingredient—the special sauce, if you will—is the strategic effort of making a solid plan. As we mentioned in Part One, it must act as your recipe as to "what-when-where-to-post" to ensure anybody pays attention to what you're whipping up for them to consume.
Read MoreWebinar recap: What’s the Interest in Pinterest
In this edSocialMedia webinar, talk shop with marketers Rob & Liza Fisher Norman, from Turnaround Marketing Communications, and Brendan Schneider, Director of Admission & Financial Aid at Sewickley Academy, as they explore how your school can effectively add Pinterest to your social media stable.
Read MoreErin Swanson: Donate your voice: Lessons from two years of automated, integrated social campaigns with Water.org
Erin Swanson, a freelance social media manager & former Marketing Programs Manager at Water.org, discusses time and resource management throughout her time working in a non-profit environment. With a limited marketing budget, Erin’s team developed a campaign that focused on the idea of advocacy over fundraising.
Read MoreAndy Shaindlin: Balancing Creativity with Leadership: The Challenge of Social Media
Andy Shaindlin, the Associate Vice President for Advancement at Carnegie Mellon University & Founder of Alumni Futures, talks about involvement in social media from the organization leader’s perspective. His high-level, big picture planning ideas explore the challenges that Presidents and Heads of School face when using social media.
Read MoreGeorgy Cohen: Our Community: The Co-Author of Our Brand Story
Education institutions and non-profits are challenged to manage the social community as well as create the content. Georgy explains how managers can tap into the real conversations that are already happening to harness a stronger story surrounding your brand.
Read MoreRand Fishkin: Connecting Inbound Marketing for Exceptional Return
Content marketing should be the driving force in your online marketing campaign, as Rand Fishkin illustrates in his edSocialMedia Summit presentation, “Connecting Inbound Marketing for Exceptional Return.”
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