Policy & Guidelines
Webinar: How to Amplify Your School’s Video Marketing Beyond the Basics
Straight from the playbook at the 2013 CAIS-NAIS, the edSocialMedia panel will revisit their presentations from the pre-conference forum, How to Amplify Your School’s Social Media Beyond the Basics. In this part of a six-part series, Megan Brady, from Ridley College, will share her experience in Video Marketing.
Read MoreThe 2013 edSocialMedia Summit is coming!
The 2013 edSocialMedia Summit is coming! Stay tuned—the details are in the works... We're in high gear planning the details of the 2013 edSocialMedia Summit, and you know you want to be the first one to hear! We can tell you this: plan to be in the Boston area on April 2, 2013.
Read MoreSocial Media Policies: Avoiding the “Rule Trap” & 3 Essential Guidelines
When entering the messy world of social media, people want, need, demand standards. By standards, of course, they mean rules. Corporations, accustomed to controlling all behavior all of the time, prefer to have standards (rules) that people follow without question (maybe grumbling, not questioning). That extends to social media, where they struggle to control even [...]
Read MoreWebinar: How to Amplify Your School’s Twitter Beyond the Basics
Straight from the playbook at the 2013 CAIS-NAIS, the edSocialMedia panel will revisit their presentations from the pre-conference forum, How to Amplify Your School’s Social Media Beyond the Basics. In this part of a six-part series, Stephen Johnson, from Winward School, will share his tips for success in Twitter marketing and conversation.
Read MoreWebinar: How to Amplify Your School’s Blogging Beyond the Basics
Straight from the playbook at the 2013 CAIS-NAIS, the edSocialMedia panel will revisit their presentations from the pre-conference forum, How to Amplify Your School’s Social Media Beyond the Basics. In this part of a six-part series, Tucker Kimball, from Gould Academy, will share his tips for success in creating a blogging ambassadorship at your school.
Read MoreCan Facebook Last?
Facebook has been making moves that have me, as a marketer, rather annoyed. In the past couple of months, I’ve notice that reach of my school’s Facebook Page had significantly declined. At the same time, the cost to promote a post increased while the reach decreased. In October, a non-promoted post would routinely get 1,500 impressions in a month. In November, I have to pay $10 for that.
Read MoreWebinar: Why you should use Google+ Hangouts
Google+ Hangouts are live, video-chats that allow you to broadcast video with up to nine people (10 people can be on the call). So why aren’t more Admissions offices using Google+ Hangouts as Q&A sessions during admissions season? Ryan Bowse, from Wikispaces, talks about how they have been using Google+ hangouts for panel discussions.
Read More222 People to Circle on Google Plus
I've been pretty hard on Google Plus on my own blog: 10 Reasons Why I Hate Google Plus and Google Plus is Dead. Most of my initial dislike of Google's latest social network came from, in my opinion, other people's over-reaction to the launch of Google Plus.
Read More3 Ingredients of Your School’s Social Strategy: Part Two
Earlier in the week, I shared Part One of this series: 3 Ingredients of Your School's Social Strategy. The first two ingredients, having good "integration" and being "interconnected," are crucial pieces in a school's social media strategy. The third ingredient—the special sauce, if you will—is the strategic effort of making a solid plan. As we mentioned in Part One, it must act as your recipe as to "what-when-where-to-post" to ensure anybody pays attention to what you're whipping up for them to consume.
Read More3 Ingredients of Your School’s Social Strategy: Part One
It's back-to-school time and the halls are bustling with the sounds of hope, optimism and enthusiasm. But behind your door, you uncomfortably stare into the empty screen of your school's social media efforts. Sure, you managed to post a few "first day of school" pictures on your Facebook page, but how do you make the rest of your plan strategic?
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