Strategy
Teens & Social Media: 5 Highlights of Pew Study
This week, the Pew Center released an in-depth report about social media use by teenagers that included some surprising and encouraging trends. Anyone who works with (or markets to) the high school demographic should consider the report a must-read.
Read MoreThe Multi-Dimensional Power of Professional Development through Social Media
The use of social media as a professional development tool in the educational world is finally taking hold. As it progresses, those using it need to understand that it is not a one-dimensional environment for learning.
Read MoreFacebook Boosted Posts vs Print Ads
Is its worth it to use boost posts on Facebook? I do and I believe the answer is YES! Why you may ask, let’s compare what you get when you boost a post on Facebook verse a print ad. When you put an advertisement in a local weekly or daily newspaper or magazine you can [...]
Read More5 Ridiculously Easy Ways to Take Your Videos from Amateur to Awesome
We hear it over and over: how to improve the quality of the video you produce for your school without breaking your budget? In this post I break down five ridiculously easy ways to take your videos from amateur to awesome. What? You still want more? Here are links to products and sites I describe [...]
Read MoreStudent Involvement Sparks Growth in Twitter Followers
At La Salle College High School, we’ve been seriously involved in Social Media since about 2010, with a growing buy-in from our community yearly. But our students (an all-boys independent high school) were still leery of connecting with the official school accounts in fear of being “watched” by the administration. As all of you likely are [...]
Read MoreSchool Spotlight: Sewickley Academy
In the first of a series of post spotlighting schools and their use of social media we will take a look at Sewickley Academy. Sewickley Academy is located in Sewickley, Pennsylvania and is Pittsburgh’s oldest co-educational, college preparatory, independent schools. Serving students in grades PK-12 on a single campus they use social media to tell [...]
Read MoreWebinar: How to Amplify Your School’s Video Marketing Beyond the Basics
Straight from the playbook at the 2013 CAIS-NAIS, the edSocialMedia panel will revisit their presentations from the pre-conference forum, How to Amplify Your School’s Social Media Beyond the Basics. In this part of a six-part series, Megan Brady, from Ridley College, will share her experience in Video Marketing.
Read MoreESM Summit: Michael Stoner’s 10 Tips for Smart Social Media
Michael Stoner, a grizzled veteran of social media and online marketing strategy (a description I’m sure he’ll love), provided valuable insights into building a social media campaign that actually has an impact. After showing three examples of successful campaigns (William & Mary, University of Nottingham, Oregon State University), he provided a quick-hit list of 10 [...]
Read MoreESMsummit 2013: Antonio Viva
Five years ago, when the idea driving EdSocialMedia was hatched in a hotel room in Baltimore, social media as it is known today was still uncharted terrain for many schools. It has grown, and EdSocialMedia’s blog now has 6,500 visitors a month. But many schools still need to devote more resources to it, which is [...]
Read MoreThe 2013 edSocialMedia Summit is coming!
The 2013 edSocialMedia Summit is coming! Stay tuned—the details are in the works... We're in high gear planning the details of the 2013 edSocialMedia Summit, and you know you want to be the first one to hear! We can tell you this: plan to be in the Boston area on April 2, 2013.
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