Education Marketing: Internal Promotion Can Help You Predict the Future

Education Marketing: Internal Promotion Can Help You Predict the Future
by Bart Caylor ·

Every institution has the challenge of sharing their success in education marketing. But, by letting everyone know your success and … Continue reading »

ESM Summit: 5 Takeaways

ESM Summit: 5 Takeaways
by Josh Loftin ·

I spent Tuesday at the beautiful Walnut Hill School for the Arts as an attendee and guest blogger for theEdSocialMedia Summit.   … Continue reading »

Marketing Fireworks: Backstage for the Assumption High School Lip Dub

Marketing Fireworks: Backstage for the Assumption High School Lip Dub
by Josh Loftin ·

Build community. Boost enrollment. Create organic buzz. Excite students. Yeah … that’s a successful communications/marketing effort.   We all strive … Continue reading »

ESM Summit: Building Trust With Stories (Joanna Lord)

ESM Summit: Building Trust With Stories (Joanna Lord)
by Josh Loftin ·

The highly-caffeinated Joanna Lord came to stage at the EdSocialMedia Summit to preach loyalty — and explain how it’s changing quickly. Instead of writing … Continue reading »

Making Video Work: Tips from Wistia’s Chris Savage @ ESM Summit

Making Video Work: Tips from Wistia’s Chris Savage @ ESM Summit
by Josh Loftin ·

Everybody loves video, so now everybody does video. But actually building relationships with video — that’s a whole different challenge, … Continue reading »

ESM Summit: Michael Stoner’s 10 Tips for Smart Social Media

ESM Summit: Michael Stoner’s 10 Tips for Smart Social Media
by Josh Loftin ·

Michael Stoner, a grizzled veteran of social media and online marketing strategy (a description I’m sure he’ll love), provided valuable … Continue reading »

ESMsummit 2013: Antonio Viva

ESMsummit 2013: Antonio Viva
by Josh Loftin ·

Five years ago, when the idea driving EdSocialMediawas hatched in a hotel room in Baltimore, social media as it is known … Continue reading »

Erin Swanson: Donate your voice: Lessons from two years of automated, integrated social campaigns with Water.org

Erin Swanson: Donate your voice: Lessons from two years of automated, integrated social campaigns with Water.org
by Madeline Riley ·

Erin Swanson, a freelance social media manager & former Marketing Programs Manager at Water.org, discusses time and resource management throughout her time working in a non-profit environment. With a limited marketing budget, Erin’s team developed a campaign that focused on the idea of advocacy over fundraising. Continue reading »

Andy Shaindlin: Balancing Creativity with Leadership: The Challenge of Social Media

Andy Shaindlin: Balancing Creativity with Leadership: The Challenge of Social Media
by Madeline Riley ·

Andy Shaindlin, the Associate Vice President for Advancement at Carnegie Mellon University & Founder of Alumni Futures, talks about involvement in social media from the organization leader’s perspective. His high-level, big picture planning ideas explore the challenges that Presidents and Heads of School face when using social media. Continue reading »

Georgy Cohen: Our Community: The Co-Author of Our Brand Story

Georgy Cohen: Our Community: The Co-Author of Our Brand Story
by Madeline Riley ·

Education institutions and non-profits are challenged to manage the social community as well as create the content. Georgy explains how managers can tap into the real conversations that are already happening to harness a stronger story surrounding your brand. Continue reading »