Rand Fishkin: Connecting Inbound Marketing for Exceptional Return
Content marketing should be the driving force in your online marketing campaign, as Rand Fishkin illustrates in his edSocialMedia Summit presentation, “Connecting Inbound Marketing for Exceptional Return.” Continue reading »
Ian Symmonds: Viral Video: Bringing Culture to the Curb
In this edSocialMedia Summit presentation, Ian Symmonds, from Ian Symmonds & Associates Inc., demonstrates the importance of engaging videos to authentically represent an organization’s unique identity. Continue reading »
John Hill: Inversity, A Higher Education View of LinkedIn
John Hill, the Higher Education Evangelist for LinkedIn, presented at the 2012 edSocialMedia Summit in San Francisco, CA, at the Fort Mason Center Cowell Theater. In this video, “Inversity, A Higher Education View of LinkedIn,†John focuses his presentation on four key aspects of LinkedIn: people, jobs, companies & groups, and provides insight into how we can leverage these core components for better individual and institutional advancement. Continue reading »
A Day Full of Social Media Content Education
We’ve been wrapping up the pieces to the exciting edSocialMedia Summit that we hosted on April 4 in San Francisco, where more than 110 attendees gathered together to listen to seven knock-out speakers share their experiential knowledge with our community. The day was a great success, and we’ve outlined some of the presentations in this blog post. Continue reading »
