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The image of Rosie the Riveter shouts girl power.  We see her bandana, imagine her working with machinery, and we … Continue reading »

Directors of Marketing and Communications at private schools know how easy it is to get buried in the avalanche of … Continue reading »

Getting Social with Social Media The overall goal, regardless of social media channel, is to engage and provide information to … Continue reading »

Recently, LinkedIn announced that they were adding a university ranking system.  LinkedIn analyzes millions of alumni profiles across different careers, then … Continue reading »

A great swordsman needs a great sword.   In fact, without the right sword, a good swordsman might never be … Continue reading »

How can middle school students begin to recognize complexity and empathize with characters in literature? In a conventional approach, a teacher … Continue reading »

Content Marketing in Education: Distribution Options Content can be distributed in many ways. The following list illustrates some of the … Continue reading »

Over the last few years the seeds of educational technology and social media in education (referred to as EdTech from … Continue reading »

“When will we ever use this in real life?” This is the common question that many teachers hear – and … Continue reading »

On October 21, 2014 I had the honor and privilege to give the keynote address at the Alaska Principals Conference in … Continue reading »