How to Make a Viral Video in-House

How to Make a Viral Video in-House
by Madeline Riley ·

One of the great things about working with schools for their social media audits is the ability to find hidden gems in the social media landscape. Although this “gem” is less hidden in the most recent months — as some of you have started to see this video pop up on social media sites — we wanted to give the video a special highlight to showcase a quality production that generated ample amount of buzz for The Derryfield School. Continue reading »

Twitter for Educators: A Beginner’s Guide

Twitter for Educators: A Beginner’s Guide
by Peter Baron ·

Are you new to Twitter? Do you have colleagues that you’d like to introduce to the tool? Maybe you’re looking for more buy-in across your school’s community? Then we encourage you to download this free resource put together by Amber Coggin from the Mobile County Public Schools. She’s done a nice job of answering many of the most commonly asked questions. Continue reading »

Social Media for Teachers (According to Mashable)

Social Media for Teachers (According to Mashable)
by Steve Ritchie ·

Mashable’s latest social media guide for teachers has a couple of tips worth spending time on: communicating with students where they are, and taking advantage of Ted-Ed’s flipping tools. Continue reading »

How Often Should You Post During the Summer?

How Often Should You Post During the Summer?
by Cassie Dull ·

School’s out, families are off to the beaches, kids are busy with camps, sports, sleepovers and s’mores by the campfire. Summer is in full swing. What happens to your social media strategy during the summer months? Continue reading »

Marketing Fail: 7 Opportunities You Missed at Graduation

Marketing Fail: 7 Opportunities You Missed at Graduation
by Randy Vaughn ·

Graduation is one of your school’s best marketing events. Tears of joy, cheers of pride, and years of experiences tell … Continue reading »

Six Steps To Mastering Online Stats

Six Steps To Mastering Online Stats
by Josh Loftin ·

Stats can become a very useful tool, if used properly and not abused. That goes for marketing as much as it applies to golf. Here’s six ways you can begin to leverage stats to improve your marketing and communications, both offline and online. Continue reading »

Teens & Social Media: 5 Highlights of Pew Study

Teens & Social Media: 5 Highlights of Pew Study
by Josh Loftin ·

This week, the Pew Center released an in-depth report about social media use by teenagers that included some surprising and encouraging trends. Anyone who works with (or markets to) the high school demographic should consider the report a must-read. Continue reading »

Make Your Tiny Avatar Work for You

Make Your Tiny Avatar Work for You
by Liza Fisher Norman ·

I’m on Twitter a lot, as anyone who follows me knows. Hootsuite is my go-to app to view and compose tweets as well as to interact with numerous independent schools on topics of branding and marketing. Continue reading »

The Multi-Dimensional Power of Professional Development through Social Media

The Multi-Dimensional Power of Professional Development through Social Media
by Scott Rocco ·

The use of social media as a professional development tool in the educational world is finally taking hold. As it progresses, those using it need to understand that it is not a one-dimensional environment for learning. Continue reading »

Part Two: The Social Media Dos and Don’ts for Students (Applying to College)

Part Two: The Social Media Dos and Don’ts for Students (Applying to College)
by Rebekka Goldberg ·

I thought I would compile some additional resources that discuss the use of social media and college admissions. The articles provide various scenarios, information, and advice. Continue reading »