Interactive Video (Part Two): Mozilla’s Popcorn Maker
To my shock and horror, my students claimed to have never seen a PopUp Video. They were vaguely aware of VH1 and suspected that some old people still watch it? If it even exists? We were brainstorming uses of Mozilla’s Popcorn Maker, and I was sharing that a colleague had a great idea of using the free online tool to make a PopUp video of a presidential debate. Continue reading »
Defending Kony 2012
Chances are you have already seen this month’s most viral video, Kony 2012, a polished and provocative thirty-minute film produced by Invisible Children that … Continue reading »
Social Media & Branding: Composing a Cohesive Tune
You can recite your school’s branding like a childhood lullaby, but are you whistling the same tune when you … Continue reading »
Email Signatures: Another Way to Drive Traffic to Your Social Sites
Very few schools have a standardized email signature — even within departments — and yet this is a basic for … Continue reading »
Why Social Media Marketing Matters
Whenever I consult with independent schools about their communication strategies, I like to ask: “If I said the word marketing … Continue reading »
Is your school afraid of Facebook?
Still no Facebook page for your school? Are you afraid someone may say something negative about your institution? Do you … Continue reading »
Why Your School or District Needs Guidelines
Why your school or district needs guidelines for social networking–Before the start of school this fall. Over coffee and … Continue reading »
Facebook and Student Communications… things to consider.
In a recent email I received from one of our school’s Educational Technology Coordinators, she asked my opinion on creating … Continue reading »
