10 Visual Marketing Tools to Help Your Social Media Stand Out

As a marketer, I’m sure you are aware that we live in a visual age. If you’re not using visual … Continue reading »
How to Use Instagram Video to Help Your School on Social Media

One of the best ways to reach parents, students and teachers is to communicate with them on Instagram. This is … Continue reading »
Independent School Branding Illuminated [Podcast]
![Independent School Branding Illuminated [Podcast] Independent School Branding Illuminated [Podcast]](http://www.edsocialmedia.com/wp-content/uploads/2016/09/lightwallsm-970x300.jpg)
Download or Listen on iTunes Let’s face it. You can market until the cows come home, but you need … Continue reading »
3 Website Content Updates To Make Before School Starts

Creating an entirely new school website is enough to make even the most confident marketer’s knees start to quiver. And … Continue reading »
InspirED Podcast on Podcasting with Mike Hatfield

This is InspirED School Marketers’ inaugural podcast, and as such, it’s appropriate that it’s on podcasting. The irony wasn’t lost on … Continue reading »
4 Ways to Use Twitter for Teacher PD

Teachers are turning to social media to inform their professional development (PD), supplementing district-mandated meetings with personalized learning through Twitter, … Continue reading »
Creating a Compelling Elevator Speech

Next Floor: Your Elevator Speech Imagine entering an elevator. You press the button for floor ten. As the door closes, … Continue reading »
The Formula for Successful Navigation Strategies

Education Website Navigation Strategies: It Starts With the Math We are passionate about simplicity and education website navigation strategies that … Continue reading »
3 Next Steps to Nurture EdTech Growth

Over the last few years the seeds of educational technology and social media in education (referred to as EdTech from … Continue reading »
Who’s Telling Our Story?

On October 21, 2014 I had the honor and privilege to give the keynote address at the Alaska Principals Conference in … Continue reading »