5 Ways to Stretch Your Admissions Marketing Budget

5 Ways to Stretch Your Admissions Marketing Budget
by Bart Caylor ·

The Cost of Your Admissions Marketing In a recent published NACCAP benchmarking report on enrollment marketing, the average member school spent just … Continue reading »

Start Using YouTube More in Your Education Marketing Mix

Start Using YouTube More in Your Education Marketing Mix
by Bart Caylor ·

According to a recent study by The Intelligence Group featured on emarketer.com, teenagers frequent YouTube 14% more than Facebook. That … Continue reading »

Education Marketing: Internal Promotion Can Help You Predict the Future

Education Marketing: Internal Promotion Can Help You Predict the Future
by Bart Caylor ·

Every institution has the challenge of sharing their success in education marketing. But, by letting everyone know your success and … Continue reading »

Back From the Brink of Extinction

Back From the Brink of Extinction
by Scott Rocco ·

How school websites can become relevant in the era of social media.   Welcome to the world of instant information, … Continue reading »

It Takes a Village (to Produce a Video)

It Takes a Village (to Produce a Video)
by Ethney McMahon ·

Historically, your school’s marketing department may have been the only ones responsible for generating content about your school. Generally those outbound marketing materials, such as brochures, view books and the occasional video were outsourced for production. Continue reading »

Twitter for Educators: A Beginner’s Guide

Twitter for Educators: A Beginner’s Guide
by Peter Baron ·

Are you new to Twitter? Do you have colleagues that you’d like to introduce to the tool? Maybe you’re looking for more buy-in across your school’s community? Then we encourage you to download this free resource put together by Amber Coggin from the Mobile County Public Schools. She’s done a nice job of answering many of the most commonly asked questions. Continue reading »

Six Steps To Mastering Online Stats

Six Steps To Mastering Online Stats
by Josh Loftin ·

Stats can become a very useful tool, if used properly and not abused. That goes for marketing as much as it applies to golf. Here’s six ways you can begin to leverage stats to improve your marketing and communications, both offline and online. Continue reading »

5 Ridiculously Easy Ways to Take Your Videos from Amateur to Awesome

5 Ridiculously Easy Ways to Take Your Videos from Amateur to Awesome
by Hans Mundahl ·

We hear it over and over: how to improve the quality of the video you produce for your school without … Continue reading »

Social Media Etiquette During Tragedy

Social Media Etiquette During Tragedy
by Jason Boucher ·

Social media can be our best friend during a tragedy by helping us collect the information we’re looking for fast, … Continue reading »

Making Video Work: Tips from Wistia’s Chris Savage @ ESM Summit

Making Video Work: Tips from Wistia’s Chris Savage @ ESM Summit
by Josh Loftin ·

Everybody loves video, so now everybody does video. But actually building relationships with video — that’s a whole different challenge, … Continue reading »