Social Media Policies: Avoiding the “Rule Trap” & 3 Essential Guidelines

Social Media Policies: Avoiding the “Rule Trap” & 3 Essential Guidelines
by Josh Loftin ·

When entering the messy world of social media, people want, need, demand standards. By standards, of course, they mean rules.   … Continue reading »

Social Media Lessons From A State Basketball Title

Social Media Lessons From A State Basketball Title
by Josh Loftin ·

The Wasatch Academy Tigers second state championship in basketball (ever) provided a much-needed late-winter jolt to the school’s campus. The impressive season-long run by the boy’s team also energized alumni, parents and even former faculty members, providing a prime opportunity to connect further with audiences who may normally offer passing interest. Continue reading »

Social Spotlight: Secrets to your school’s video success

Social Spotlight: Secrets to your school’s video success
by Peter Baron ·

How do schools efficiently edit and publish what’s becoming an ever-increasing backlog of material? Ethney McMahon, from Reel Schools, and Proctor Academy shares tested strategies that your organization can apply. Continue reading »

Cheap Cheats for Starting Up on a Budget

Cheap Cheats for Starting Up on a Budget
by Mark Schindler ·

I recently began a new small business that will rely heavily on free marketing. I don’t have a huge advertising budget or unlimited marketing resources, thus several of the ways in which I am working to grow the company is via social media, email, and word-of-mouth marketing. Continue reading »

Privacy versus Publicity

Privacy versus Publicity
by Stacy Jagodowski ·

One of the things I constantly struggle with as an administrator at a junior school is the issue of privacy … Continue reading »

How Admissions, Alumni and Academic Offices can leverage Google+ Hangouts

How Admissions, Alumni and Academic Offices can leverage Google+ Hangouts
by Madeline Riley ·

With a simple click of a button, your alumni, advancement and academic offices can host live broadcasts through Hangouts, one of Google’s latest features in Google+. In this edsocialmedia webinar, Ryan Bowse from Wikispaces shares his knowledge of what has worked in Google+ Hangouts. Continue reading »

Breaking News: Area School Upset with Facebook Promoted Posts

Breaking News: Area School Upset with Facebook Promoted Posts
by Joel F. W. Price ·

I fully recognize that it’s a nuisance when something you’re used to changes how it looks and functions. For the purpose of this post, let’s take Facebook as the example. Here is a great look at how Facebook has changed looks over the years. Do you remember getting angry over any/all of these changes? Continue reading »

Instantly Actionable Ways To Leverage Twitter, with Dan Shure

Instantly Actionable Ways To Leverage Twitter, with Dan Shure
by Madeline Riley ·

Social media is all about people. In the world of education, this is no different. In fact, it’s essential!

To use Twitter effectively, you have to capture the attention and engagement of the right people. See how in this webinar recap with Dan Shure. Continue reading »

222 People to Circle on Google Plus

222 People to Circle on Google Plus
by Brendan Schneider ·

I’ve been pretty hard on Google Plus on my own blog: 10 Reasons Why I Hate Google Plus and Google Plus is Dead. Most of my initial dislike of Google’s latest social network came from, in my opinion, other people’s over-reaction to the launch of Google Plus. Continue reading »

Word of Mouth Marketing for Your School

Word of Mouth Marketing for Your School
by Madeline Riley ·

During this webinar, Rick Newberry, President of Enrollment Catalyst, shows hundreds of school examples to illustrate how you can use your website and social media channels to inspire word of mouth. Continue reading »