How Assumption High School Sparked Fireworks with an Out-of-the-Box Video

How Assumption High School Sparked Fireworks with an Out-of-the-Box Video
by Madeline Riley ·

Imagine if you hit a “home run” as an enrollment manager: Would your picture-perfect scenario generate more than 45,000 video views, 17 pages of alumni comments, and oh, 30+ additional students in your freshman class? Impossible you say? Not for Elisabeth Russo at Assumption High School in Louisville, Kentucky. Her team created a knock-out lip-dub music video to Katy Perry’s “Firework” that generated the perfect scenario for a private school. Continue reading »

Pin and Be Pinned: Strategies for Pinterest Success

Pin and Be Pinned: Strategies for Pinterest Success
by Joel F. W. Price ·

The most common question I’ve heard in the past five years is, “Which social media sites should my school be on?” It’s an innocent and honest question, and a good one to continually ask. The question of 2012 has been, “Should my school be using Pinterest?” with the underlying question being: “If I use it for my school, how do I use it well?” Continue reading »

3 Ingredients of Your School’s Social Strategy: Part Two

3 Ingredients of Your School’s Social Strategy: Part Two
by Randy Vaughn ·

Earlier in the week, I shared Part One of this series: 3 Ingredients of Your School’s Social Strategy. The first two ingredients, having good “integration” and being “interconnected,” are crucial pieces in a school’s social media strategy. The third ingredient—the special sauce, if you will—is the strategic effort of making a solid plan. As we mentioned in Part One, it must act as your recipe as to “what-when-where-to-post” to ensure anybody pays attention to what you’re whipping up for them to consume. Continue reading »

3 Ingredients of Your School’s Social Strategy: Part One

3 Ingredients of Your School’s Social Strategy: Part One
by Randy Vaughn ·

It’s back-to-school time and the halls are bustling with the sounds of hope, optimism and enthusiasm. But behind your door, you uncomfortably stare into the empty screen of your school’s social media efforts. Sure, you managed to post a few “first day of school” pictures on your Facebook page, but how do you make the rest of your plan strategic? Continue reading »

8+ (Borrowed) Tips for Using Facebook Scheduled Posts

8+ (Borrowed) Tips for Using Facebook Scheduled Posts
by Madeline Riley ·

An article that appeared on Social Media Examiner outlines the ins and outs of using scheduled posts for Facebook. No, we’re not talking about using Hootsuite or Timely here; we’re talking about scheduling the posts through Facebook.com. Continue reading »

A Visual Guide to Using Social Media

A Visual Guide to Using Social Media
by Madeline Riley ·

At edSocialMedia, we like to encourage our bootcamp attendees to practice using social media in their daily lives. If the user sees it naturally fitting into their social lives, we find that they are way more likely to use the tools in the professional careers…
Continue reading »

What’s the Interest in Pinterest?

What’s the Interest in Pinterest?
by Madeline Riley ·

In this edSocialMedia webinar, talk shop with marketers Rob & Liza Fisher Norman, from Turnaround Marketing Communications, and Brendan Schneider, Director of Admission & Financial Aid at Sewickley Academy, as they explore how your school can effectively add Pinterest to your social media stable. Continue reading »

Prezi: Reinventing the Wheel

Prezi: Reinventing the Wheel
by Nikki Morrell ·

It’s a small world.  And thanks to technology, it’s smaller than ever.  Whether it’s connecting between campuses, cross-country, internationally, or … Continue reading »

10 Tips to Shoot Better Video

10 Tips to Shoot Better Video
by Madeline Riley ·

In preparing for the edSocialMedia Video Production Bootcamp, hundreds have video tips have been researched and gathered. We thought it would only be fair to share a few of the tips to the larger community. Continue reading »

The Tortoise and the Hare—Social Media Can Differentiate the Course

The Tortoise and the Hare—Social Media Can Differentiate the Course
by Nikki Morrell ·

The amazing thing about social media in the classroom is that it engages all learners. That’s right, I used the … Continue reading »