Investing in School Marketing for the Long Term [Podcast]

Investing in School Marketing for the Long Term [Podcast]
by Liza Fisher Norman ·

Download or Listen on iTunes   If you need to convince someone that marketing for your private school is worth … Continue reading »

InspirED Podcast on Podcasting with Mike Hatfield

InspirED Podcast on Podcasting with Mike Hatfield
by Liza Fisher Norman ·

This is InspirED School Marketers’ inaugural podcast, and as such, it’s appropriate that it’s on podcasting. The irony wasn’t lost on … Continue reading »

Leading Online – An Interview with Reshan Richards and Stephen Valentine

Leading Online – An Interview with Reshan Richards and Stephen Valentine
by Brendan Schneider ·

One of my guilty pleasures is to read books about leadership.   So when I first became aware of Leading Online: … Continue reading »

Getting to Know You: Q&A with Randy Vaughn

Getting to Know You: Q&A with Randy Vaughn
by Randy Vaughn ·

To continue the conversation about getting to know the Ed Social Media Contributors, I accept the challenge from Brendan Schneider … Continue reading »

How to Make a Viral Video in-House

How to Make a Viral Video in-House
by Madeline Riley ·

One of the great things about working with schools for their social media audits is the ability to find hidden gems in the social media landscape. Although this “gem” is less hidden in the most recent months — as some of you have started to see this video pop up on social media sites — we wanted to give the video a special highlight to showcase a quality production that generated ample amount of buzz for The Derryfield School. Continue reading »

Social Spotlight: Secrets to your school’s video success

Social Spotlight: Secrets to your school’s video success
by Peter Baron ·

How do schools efficiently edit and publish what’s becoming an ever-increasing backlog of material? Ethney McMahon, from Reel Schools, and Proctor Academy shares tested strategies that your organization can apply. Continue reading »

Word of Mouth Marketing for Your School

Word of Mouth Marketing for Your School
by Madeline Riley ·

During this webinar, Rick Newberry, President of Enrollment Catalyst, shows hundreds of school examples to illustrate how you can use your website and social media channels to inspire word of mouth. Continue reading »

How Assumption High School Sparked Fireworks with an Out-of-the-Box Video

How Assumption High School Sparked Fireworks with an Out-of-the-Box Video
by Madeline Riley ·

Imagine if you hit a “home run” as an enrollment manager: Would your picture-perfect scenario generate more than 45,000 video views, 17 pages of alumni comments, and oh, 30+ additional students in your freshman class? Impossible you say? Not for Elisabeth Russo at Assumption High School in Louisville, Kentucky. Her team created a knock-out lip-dub music video to Katy Perry’s “Firework” that generated the perfect scenario for a private school. Continue reading »

Pinterest: Why Pinning is Better than Posting Pics

Pinterest: Why Pinning is Better than Posting Pics
by Jason Ramsden ·

With digital cameras in almost every type of mobile device imaginable, snapping photos of campus events is easier than ever before. Awesome, you say? I can now crank out photos and post them to my school’s Flickr page quickly and easily and then move on to the next item on my crowded “social media to do” list. Right? Perhaps. Continue reading »

Erin Swanson: Donate your voice: Lessons from two years of automated, integrated social campaigns with Water.org

Erin Swanson: Donate your voice: Lessons from two years of automated, integrated social campaigns with Water.org
by Madeline Riley ·

Erin Swanson, a freelance social media manager & former Marketing Programs Manager at Water.org, discusses time and resource management throughout her time working in a non-profit environment. With a limited marketing budget, Erin’s team developed a campaign that focused on the idea of advocacy over fundraising. Continue reading »