We at edSocialMedia are excited about sponsoring this weekend’s TEDxNYED event being hosted by our friends at Collegiate School. I have the lucky task of representing ESM at the event, and I plan to take …

Thanks to our friends at WhippleHill for this video of the excellent Keynote address by Ben Jones, VP for Communications at Oberlin College and former Director of Communications for the MIT Office of Admissions. Ben …

Watch live streaming video from whipplehill at livestream.com
A conversation from the ESM Summit about the social media impact on the evolution of teaching with Hans Mundahl (New Hampton School), Peter Gow (BCDS), David Bill (The …

The National Association of Independent Schools reports that admission officers must identify 910 prospective students to fill 100 spots. In 1990, admission officers averaged 10 contacts with families to secure an enrollment. Today, the number …

What are Facebook applications? How do companies use them to access your personal information? This workshop encourages middle school students to think critically about the social network sites they use.

New Year’s Resolutions. We all have them, or at least most of us flirt with the notion of starting the new year with a fresh approach, a new goal or maybe just trying to avoid …

Stratospheric tuition. Escalating costs. Shifting demography. Expanding choice. These and other numerous external factors can potentially damage, or even deplete, the new student prospect pool, so schools must pay more attention than ever before to …

I’m a skeptic. When people tell me that something is free I generally don’t believe them. There is always some cost and while I may not be taking my wallet out of my pocket there is always some payment that has to be made.

Because of this mindset, the idea that social media is free isn’t something that I bought into right away. The idea that our school could use social media to communicate, market and share information with our vast constituencies was incredible. To my joy, as I looked at some of the major sites and service I would be using I found that they were indeed, for the most part, completely without cost.

So you are interested in getting started at your school with live streaming video. Maybe you want to make a concert or athletic event available to parents and alumni who are far from your …

A recent study from Penn State University indicates 20 percent of all tweets refer to or mentions specific brands or product names.  This presents a new challenge for the keeper of the brand. The growth …