InspirED Podcast on Podcasting with Mike Hatfield

InspirED Podcast on Podcasting with Mike Hatfield
by Liza Fisher Norman ·

This is InspirED School Marketers’ inaugural podcast, and as such, it’s appropriate that it’s on podcasting. The irony wasn’t lost on … Continue reading »

Engaging Prospective Students with Social Media

Engaging Prospective Students with Social Media
by Jason Boucher ·

Sometimes I’m asked, “Is social media worth the effort?”   Usually it’s from someone not in the social media or … Continue reading »

Courting the Reluctant: Admissions Marketing to Those Who Won’t Commit

Courting the Reluctant: Admissions Marketing to Those Who Won’t Commit
by Bart Caylor ·

Marry You?! I’m Just Here for the Speed-Dating Round! Traditionally, higher education website lead gathering has gone something like this: … Continue reading »

The Formula for Successful Navigation Strategies

The Formula for Successful Navigation Strategies
by Bart Caylor ·

Education Website Navigation Strategies: It Starts With the Math We are passionate about simplicity and education website navigation strategies that … Continue reading »

New Data for Web and Social Media Marketing

New Data for Web and Social Media Marketing
by Bart Caylor ·

We recently came across a set of new data from the Uversity and Chegg student survey. The complete deck can be … Continue reading »

Communicating Innovation: The Independent Curriculum Group

Communicating Innovation: The Independent Curriculum Group
by Peter Gow ·

I was once an academic dean, charged with leading my school forward literally into the 21st century, retooling our approaches … Continue reading »

5 Ways to Stretch Your Admissions Marketing Budget

5 Ways to Stretch Your Admissions Marketing Budget
by Bart Caylor ·

The Cost of Your Admissions Marketing In a recent published NACCAP benchmarking report on enrollment marketing, the average member school spent just … Continue reading »

The MacGyver Approach to Marketing Strategies for Education

The MacGyver Approach to Marketing Strategies for Education
by Bart Caylor ·

I have been reliving the 80′s with my kids. They have discovered the Netflix cache of MacGyver episodes and find them fascinating … Continue reading »

Start Using YouTube More in Your Education Marketing Mix

Start Using YouTube More in Your Education Marketing Mix
by Bart Caylor ·

According to a recent study by The Intelligence Group featured on emarketer.com, teenagers frequent YouTube 14% more than Facebook. That … Continue reading »

Video created for students reaches much farther

Video created for students reaches much farther
by Steve Ritchie ·

  The Head of School and Assistant Head of School at Durham Academy in NC had some fun with their … Continue reading »