Missions and Admissions: Lessons Learned

Missions and Admissions: Lessons Learned
by Peter Gow ·

This fall and into January I had the great privilege of offering a series of webinars for the Association of … Continue reading »

Reaching Prospective Students Through Social Media

Reaching Prospective Students Through Social Media
by Jason Boucher ·

There are many ways for a university’s communications department to connect with students using social media, but how do we … Continue reading »

How to Make a Viral Video in-House

How to Make a Viral Video in-House
by Madeline Riley ·

One of the great things about working with schools for their social media audits is the ability to find hidden gems in the social media landscape. Although this “gem” is less hidden in the most recent months — as some of you have started to see this video pop up on social media sites — we wanted to give the video a special highlight to showcase a quality production that generated ample amount of buzz for The Derryfield School. Continue reading »

How Admissions, Alumni and Academic Offices can leverage Google+ Hangouts

How Admissions, Alumni and Academic Offices can leverage Google+ Hangouts
by Madeline Riley ·

With a simple click of a button, your alumni, advancement and academic offices can host live broadcasts through Hangouts, one of Google’s latest features in Google+. In this edsocialmedia webinar, Ryan Bowse from Wikispaces shares his knowledge of what has worked in Google+ Hangouts. Continue reading »

222 People to Circle on Google Plus

222 People to Circle on Google Plus
by Brendan Schneider ·

I’ve been pretty hard on Google Plus on my own blog: 10 Reasons Why I Hate Google Plus and Google Plus is Dead. Most of my initial dislike of Google’s latest social network came from, in my opinion, other people’s over-reaction to the launch of Google Plus. Continue reading »

Word of Mouth Marketing for Your School

Word of Mouth Marketing for Your School
by Madeline Riley ·

During this webinar, Rick Newberry, President of Enrollment Catalyst, shows hundreds of school examples to illustrate how you can use your website and social media channels to inspire word of mouth. Continue reading »

How Assumption High School Sparked Fireworks with an Out-of-the-Box Video

How Assumption High School Sparked Fireworks with an Out-of-the-Box Video
by Madeline Riley ·

Imagine if you hit a “home run” as an enrollment manager: Would your picture-perfect scenario generate more than 45,000 video views, 17 pages of alumni comments, and oh, 30+ additional students in your freshman class? Impossible you say? Not for Elisabeth Russo at Assumption High School in Louisville, Kentucky. Her team created a knock-out lip-dub music video to Katy Perry’s “Firework” that generated the perfect scenario for a private school. Continue reading »

3 Ingredients of Your School’s Social Strategy: Part Two

3 Ingredients of Your School’s Social Strategy: Part Two
by Randy Vaughn ·

Earlier in the week, I shared Part One of this series: 3 Ingredients of Your School’s Social Strategy. The first two ingredients, having good “integration” and being “interconnected,” are crucial pieces in a school’s social media strategy. The third ingredient—the special sauce, if you will—is the strategic effort of making a solid plan. As we mentioned in Part One, it must act as your recipe as to “what-when-where-to-post” to ensure anybody pays attention to what you’re whipping up for them to consume. Continue reading »

What’s the Interest in Pinterest?

What’s the Interest in Pinterest?
by Madeline Riley ·

In this edSocialMedia webinar, talk shop with marketers Rob & Liza Fisher Norman, from Turnaround Marketing Communications, and Brendan Schneider, Director of Admission & Financial Aid at Sewickley Academy, as they explore how your school can effectively add Pinterest to your social media stable. Continue reading »

State of Facebook Marketing

State of Facebook Marketing
by Madeline Riley ·

Brandon Croke, Inigral Inc.’s Marketing Manager, explores recent data and statistics that explore current applications of Facebook in the higher education sector. Hear about the most effective Facebook trends and how they impact your Facebook strategy. Continue reading »