Erin Swanson: Donate your voice: Lessons from two years of automated, integrated social campaigns with Water.org

Erin Swanson: Donate your voice: Lessons from two years of automated, integrated social campaigns with Water.org
by Madeline Riley ·

Erin Swanson, a freelance social media manager & former Marketing Programs Manager at Water.org, discusses time and resource management throughout her time working in a non-profit environment. With a limited marketing budget, Erin’s team developed a campaign that focused on the idea of advocacy over fundraising. Continue reading »

Andy Shaindlin: Balancing Creativity with Leadership: The Challenge of Social Media

Andy Shaindlin: Balancing Creativity with Leadership: The Challenge of Social Media
by Madeline Riley ·

Andy Shaindlin, the Associate Vice President for Advancement at Carnegie Mellon University & Founder of Alumni Futures, talks about involvement in social media from the organization leader’s perspective. His high-level, big picture planning ideas explore the challenges that Presidents and Heads of School face when using social media. Continue reading »

Georgy Cohen: Our Community: The Co-Author of Our Brand Story

Georgy Cohen: Our Community: The Co-Author of Our Brand Story
by Madeline Riley ·

Education institutions and non-profits are challenged to manage the social community as well as create the content. Georgy explains how managers can tap into the real conversations that are already happening to harness a stronger story surrounding your brand. Continue reading »

Rand Fishkin: Connecting Inbound Marketing for Exceptional Return

Rand Fishkin: Connecting Inbound Marketing for Exceptional Return
by Madeline Riley ·

Content marketing should be the driving force in your online marketing campaign, as Rand Fishkin illustrates in his edSocialMedia Summit presentation, “Connecting Inbound Marketing for Exceptional Return.” Continue reading »

Ian Symmonds: Viral Video: Bringing Culture to the Curb

Ian Symmonds: Viral Video: Bringing Culture to the Curb
by Madeline Riley ·

In this edSocialMedia Summit presentation, Ian Symmonds, from Ian Symmonds & Associates Inc., demonstrates the importance of engaging videos to authentically represent an organization’s unique identity. Continue reading »

John Hill: Inversity, A Higher Education View of LinkedIn

John Hill: Inversity, A Higher Education View of LinkedIn
by Madeline Riley ·

John Hill, the Higher Education Evangelist for LinkedIn, presented at the 2012 edSocialMedia Summit in San Francisco, CA, at the Fort Mason Center Cowell Theater. In this video, “Inversity, A Higher Education View of LinkedIn,” John focuses his presentation on four key aspects of LinkedIn: people, jobs, companies & groups, and provides insight into how we can leverage these core components for better individual and institutional advancement. Continue reading »

10 Tips to Shoot Better Video

10 Tips to Shoot Better Video
by Madeline Riley ·

In preparing for the edSocialMedia Video Production Bootcamp, hundreds have video tips have been researched and gathered. We thought it would only be fair to share a few of the tips to the larger community. Continue reading »

Measuring Social Engagement for Admissions

Measuring Social Engagement for Admissions
by Madeline Riley ·

Brandon Croke, from Inigral, presented an engaging webinar that covered the different ways schools are measuring social media effectiveness, the pros and cons of each, and best practices on how to tie social media activity to enrollment results. Continue reading »

Give and Get – Producing Social Media Content with Purpose

Give and Get – Producing Social Media Content with Purpose
by John LaPerch ·

Recently on our Facebook page at Salisbury School, we posted a simple text link to our annual fund appeal and the post … Continue reading »

Interactive Campus Map: An Essential Recruitment Tool

Interactive Campus Map: An Essential Recruitment Tool
by Madeline Riley ·

The interactive campus map is an essential tool for recruitment purposes. There are a handful of must-have features that you … Continue reading »