edSocialMedia

Pinterest: the land of endless pins about party appetizers, to-die-for tall boots, and holiday décor. Why would a private school want to … Continue reading »

You’ve been told that YouTube is THE place to be for video content, right? It’s the 2nd largest search engine. … Continue reading »

Here at Rowland Hall, we are always looking for new ways to increase social media engagement with our students. As a … Continue reading »

As a social media strategist I often describe my job as part investigator and part analyst. Nothing stays the same … Continue reading »

Amid the seeming chaos of the new push for common core standards-based learning and grading, we teachers find ourselves in … Continue reading »

  The Head of School and Assistant Head of School at Durham Academy in NC had some fun with their … Continue reading »

  Here’s an old joke parents tell about boarding school, “What is boarding school? It’s where they take the two … Continue reading »

Over the last few years there has been a fundamental shift in what works with marketing and what doesn’t work … Continue reading »

Historically, your school’s marketing department may have been the only ones responsible for generating content about your school. Generally those outbound marketing materials, such as brochures, view books and the occasional video were outsourced for production. Continue reading »

One of the great things about working with schools for their social media audits is the ability to find hidden gems in the social media landscape. Although this “gem” is less hidden in the most recent months — as some of you have started to see this video pop up on social media sites — we wanted to give the video a special highlight to showcase a quality production that generated ample amount of buzz for The Derryfield School. Continue reading »