Pinterest is an Education Marketing Sleeper Network

Pinterest is an Education Marketing Sleeper Network
by Tara Eames ·

Pinterest: the land of endless pins about party appetizers, to-die-for tall boots, and holiday décor. Why would a private school want to … Continue reading »

How to Increase Your Video’s Reach on Facebook

How to Increase Your Video’s Reach on Facebook
by Cassie Dull ·

You’ve been told that YouTube is THE place to be for video content, right? It’s the 2nd largest search engine. … Continue reading »

Social Media Engagement Soars as a Result of Instagram Challenge

Social Media Engagement Soars as a Result of Instagram Challenge
by Stephanie Orfanakis ·

Here at Rowland Hall, we are always looking for new ways to increase social media engagement with our students. As a … Continue reading »

Not All Facebook Posts Are Created Equal

Not All Facebook Posts Are Created Equal
by Marisa Peacock ·

As a social media strategist I often describe my job as part investigator and part analyst. Nothing stays the same … Continue reading »

Rocking their Socs off: Socrative as Assessment

Rocking their Socs off: Socrative as Assessment
by Nikki Morrell ·

Amid the seeming chaos of the new push for common core standards-based learning and grading, we teachers find ourselves in … Continue reading »

Video created for students reaches much farther

Video created for students reaches much farther
by Steve Ritchie ·

  The Head of School and Assistant Head of School at Durham Academy in NC had some fun with their … Continue reading »

Are You Using These Six Tips to Bring More Feeling to Your Marketing?

Are You Using These Six Tips to Bring More Feeling to Your Marketing?
by Hans Mundahl ·

  Here’s an old joke parents tell about boarding school, “What is boarding school? It’s where they take the two … Continue reading »

7 Questions with Jay Baer

7 Questions with Jay Baer
by Brendan Schneider ·

Over the last few years there has been a fundamental shift in what works with marketing and what doesn’t work … Continue reading »

It Takes a Village (to Produce a Video)

It Takes a Village (to Produce a Video)
by Ethney McMahon ·

Historically, your school’s marketing department may have been the only ones responsible for generating content about your school. Generally those outbound marketing materials, such as brochures, view books and the occasional video were outsourced for production. Continue reading »

How to Make a Viral Video in-House

How to Make a Viral Video in-House
by Madeline Riley ·

One of the great things about working with schools for their social media audits is the ability to find hidden gems in the social media landscape. Although this “gem” is less hidden in the most recent months — as some of you have started to see this video pop up on social media sites — we wanted to give the video a special highlight to showcase a quality production that generated ample amount of buzz for The Derryfield School. Continue reading »