What’s Missing From Your Gala Preparation List: Board Talking Points

What’s Missing From Your Gala Preparation List: Board Talking Points
by Liza Fisher Norman ·

Your gala is coming up. All of your board of trustees (you hope) will be there. You’ve requested that they … Continue reading »

Winners of the InspirED Brilliance Awards Announced

Winners of the InspirED Brilliance Awards Announced
by Liza Fisher Norman ·

The competition was fierce in the first annual InspirED School Marketers Brilliance Awards for excellence in PK12 private school marketing … Continue reading »

An Open Letter to Heads of School About Marketing & Communications

An Open Letter to Heads of School About Marketing & Communications
by Liza Fisher Norman ·

This post first appeared in the October 2016 issue of  “The Head’s Letter” produced by Educational Directions, the well-respected consulting … Continue reading »

7 Reasons to Enter a MarCom Awards Competition [Infographic]

7 Reasons to Enter a MarCom Awards Competition [Infographic]
by Liza Fisher Norman ·

Why would any school enter a marketing and communications awards competition? What’s in it for you? What’s in it for … Continue reading »

The School Marketer’s Guide to Content Marketing [Free eBook]

The School Marketer’s Guide to Content Marketing [Free eBook]
by Emily Cretella ·

You’ve heard about content marketing, but what can it do for your school? Is it truly an effective marketing and … Continue reading »

3 Website Content Updates To Make Before School Starts

3 Website Content Updates To Make Before School Starts
by Emily Cretella ·

Creating an entirely new school website is enough to make even the most confident marketer’s knees start to quiver. And … Continue reading »

Take the Private School Marketing and Communications Survey

Take the Private School Marketing and Communications Survey
by Liza Fisher Norman ·

InspirED School Marketers’ mission is to help make the private school marketing and communications professionals’ job easier. This survey is … Continue reading »

9 Content Mistakes Wrecking Your School’s Website

9 Content Mistakes Wrecking Your School’s Website
by Emily Cretella ·

There’s a lot of garbage-y content out there online. And if we’re not careful, that content clutter may try to find … Continue reading »

How to Get Glowing Testimonials About Your School

How to Get Glowing Testimonials About Your School
by Liza Fisher Norman ·

It’s March and that means graduation isn’t far away. Along with the caps and gowns (or white dresses and suits), … Continue reading »

InspirED Podcast on Podcasting with Mike Hatfield

InspirED Podcast on Podcasting with Mike Hatfield
by Liza Fisher Norman ·

This is InspirED School Marketers’ inaugural podcast, and as such, it’s appropriate that it’s on podcasting. The irony wasn’t lost on … Continue reading »