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It’s March and that means graduation isn’t far away. Along with the caps and gowns (or white dresses and suits), … Continue reading »

This is InspirED School Marketers’ inaugural podcast, and as such, it’s appropriate that it’s on podcasting. The irony wasn’t lost on … Continue reading »

A great swordsman needs a great sword.   In fact, without the right sword, a good swordsman might never be … Continue reading »

We recently came across a set of new data from the Uversity and Chegg student survey. The complete deck can be … Continue reading »

I was once an academic dean, charged with leading my school forward literally into the 21st century, retooling our approaches … Continue reading »

The Cost of Your Admissions Marketing In a recent published NACCAP benchmarking report on enrollment marketing, the average member school spent just … Continue reading »

  The Head of School and Assistant Head of School at Durham Academy in NC had some fun with their … Continue reading »

Apparently, all we do in America is spend money after Thanksgiving. There’s Black Friday, Small Business Saturday, Cyber Monday and … Continue reading »

Historically, your school’s marketing department may have been the only ones responsible for generating content about your school. Generally those outbound marketing materials, such as brochures, view books and the occasional video were outsourced for production. Continue reading »

The use of social media as a professional development tool in the educational world is finally taking hold. As it progresses, those using it need to understand that it is not a one-dimensional environment for learning. Continue reading »