How to Get Glowing Testimonials About Your School

How to Get Glowing Testimonials About Your School
by Liza Fisher Norman ·

It’s March and that means graduation isn’t far away. Along with the caps and gowns (or white dresses and suits), … Continue reading »

InspirED Podcast on Podcasting with Mike Hatfield

InspirED Podcast on Podcasting with Mike Hatfield
by Liza Fisher Norman ·

This is InspirED School Marketers’ inaugural podcast, and as such, it’s appropriate that it’s on podcasting. The irony wasn’t lost on … Continue reading »

Forging the New Sword: Technology for Educators

Forging the New Sword: Technology for Educators
by Nikki Morrell ·

A great swordsman needs a great sword.   In fact, without the right sword, a good swordsman might never be … Continue reading »

New Data for Web and Social Media Marketing

New Data for Web and Social Media Marketing
by Bart Caylor ·

We recently came across a set of new data from the Uversity and Chegg student survey. The complete deck can be … Continue reading »

Communicating Innovation: The Independent Curriculum Group

Communicating Innovation: The Independent Curriculum Group
by Peter Gow ·

I was once an academic dean, charged with leading my school forward literally into the 21st century, retooling our approaches … Continue reading »

5 Ways to Stretch Your Admissions Marketing Budget

5 Ways to Stretch Your Admissions Marketing Budget
by Bart Caylor ·

The Cost of Your Admissions Marketing In a recent published NACCAP benchmarking report on enrollment marketing, the average member school spent just … Continue reading »

Video created for students reaches much farther

Video created for students reaches much farther
by Steve Ritchie ·

  The Head of School and Assistant Head of School at Durham Academy in NC had some fun with their … Continue reading »

#GivingTuesday: An easy, organic social media campaign

#GivingTuesday: An easy, organic social media campaign
by Cassie Dull ·

Apparently, all we do in America is spend money after Thanksgiving. There’s Black Friday, Small Business Saturday, Cyber Monday and … Continue reading »

It Takes a Village (to Produce a Video)

It Takes a Village (to Produce a Video)
by Ethney McMahon ·

Historically, your school’s marketing department may have been the only ones responsible for generating content about your school. Generally those outbound marketing materials, such as brochures, view books and the occasional video were outsourced for production. Continue reading »

The Multi-Dimensional Power of Professional Development through Social Media

The Multi-Dimensional Power of Professional Development through Social Media
by Scott Rocco ·

The use of social media as a professional development tool in the educational world is finally taking hold. As it progresses, those using it need to understand that it is not a one-dimensional environment for learning. Continue reading »