Social Media Policies: Avoiding the “Rule Trap” & 3 Essential Guidelines
Can Facebook Last?
Facebook has been making moves that have me, as a marketer, rather annoyed. In the past couple of months, Iâ€™ve notice that reach of my schoolâ€™s Facebook Page had significantly declined. At the same time, the cost to promote a post increased while the reach decreased. In October, a non-promoted post would routinely get 1,500 impressions in a month. In November, I have to pay $10 for that. Continue reading »
222 People to Circle on Google Plus
3 Ingredients of Your School’s Social Strategy: Part Two
Earlier in the week, I shared Part One of this series: 3 Ingredients of Your School’s Social Strategy. The first two ingredients, having good “integration” and being “interconnected,” are crucial pieces in a school’s social media strategy. The third ingredientâ€”the special sauce, if you willâ€”is the strategic effort of making a solid plan. As we mentioned in Part One, it must act as your recipe as to “what-when-where-to-post” to ensure anybody pays attention to what you’re whipping up for them to consume. Continue reading »
3 Ingredients of Your School’s Social Strategy: Part One
It’s back-to-school time and the halls are bustling with the sounds of hope, optimism and enthusiasm. But behind your door, you uncomfortably stare into the empty screen of your school’s social media efforts. Sure, you managed to post a few “first day of school” pictures on your Facebook page, but how do you make the rest of your plan strategic? Continue reading »