Social Media Policies: Avoiding the “Rule Trap” & 3 Essential Guidelines

Social Media Policies: Avoiding the “Rule Trap” & 3 Essential Guidelines
by Josh Loftin ·

When entering the messy world of social media, people want, need, demand standards. By standards, of course, they mean rules.   … Continue reading »

Can Facebook Last?

Can Facebook Last?
by Drew Millikin ·

Facebook has been making moves that have me, as a marketer, rather annoyed. In the past couple of months, I’ve notice that reach of my school’s Facebook Page had significantly declined. At the same time, the cost to promote a post increased while the reach decreased. In October, a non-promoted post would routinely get 1,500 impressions in a month. In November, I have to pay $10 for that. Continue reading »

222 People to Circle on Google Plus

222 People to Circle on Google Plus
by Brendan Schneider ·

I’ve been pretty hard on Google Plus on my own blog: 10 Reasons Why I Hate Google Plus and Google Plus is Dead. Most of my initial dislike of Google’s latest social network came from, in my opinion, other people’s over-reaction to the launch of Google Plus. Continue reading »

3 Ingredients of Your School’s Social Strategy: Part Two

3 Ingredients of Your School’s Social Strategy: Part Two
by Randy Vaughn ·

Earlier in the week, I shared Part One of this series: 3 Ingredients of Your School’s Social Strategy. The first two ingredients, having good “integration” and being “interconnected,” are crucial pieces in a school’s social media strategy. The third ingredient—the special sauce, if you will—is the strategic effort of making a solid plan. As we mentioned in Part One, it must act as your recipe as to “what-when-where-to-post” to ensure anybody pays attention to what you’re whipping up for them to consume. Continue reading »

3 Ingredients of Your School’s Social Strategy: Part One

3 Ingredients of Your School’s Social Strategy: Part One
by Randy Vaughn ·

It’s back-to-school time and the halls are bustling with the sounds of hope, optimism and enthusiasm. But behind your door, you uncomfortably stare into the empty screen of your school’s social media efforts. Sure, you managed to post a few “first day of school” pictures on your Facebook page, but how do you make the rest of your plan strategic? Continue reading »

8+ (Borrowed) Tips for Using Facebook Scheduled Posts

8+ (Borrowed) Tips for Using Facebook Scheduled Posts
by Madeline Riley ·

An article that appeared on Social Media Examiner outlines the ins and outs of using scheduled posts for Facebook. No, we’re not talking about using Hootsuite or Timely here; we’re talking about scheduling the posts through Facebook.com. Continue reading »

Humanizing Our Organizations Through Social Media

Humanizing Our Organizations Through Social Media
by George Couros ·

Social Media is becoming dominant in every facet of our society.  I remember years ago, walking into a church for … Continue reading »

How to Shift Facebook Administrative Powers

How to Shift Facebook Administrative Powers
by Madeline Riley ·

As the school year comes to a close and administrators move onto different roles, find out how to adjust your Facebook page administrators and remove former employees. Continue reading »

Should Students Need a Driver’s Permit to Cruise Social Media?

Should Students Need a Driver’s Permit to Cruise Social Media?
by Nikki Morrell ·

Let’s imagine.  Your daughter is finally sixteen and you bought her a car for her birthday. As you watch her … Continue reading »

Conversation Fodder for the Fashionably Late

Conversation Fodder for the Fashionably Late
by Mark Schindler ·

Welcome to the party! As a new contributor to edSocialMedia, I want to reach out to all the readers who … Continue reading »