Summertime Strategy for School Marketers

Summertime Strategy for School Marketers
by Liza Fisher Norman ·

I have worked with school marketers every day for 20 years. Well, if I’m not working with them, say, on … Continue reading »

LinkedIn as Part of Your Higher Education Social Media Strategy

LinkedIn as Part of Your Higher Education Social Media Strategy
by Bart Caylor ·

Recently, LinkedIn announced that they were adding a university ranking system.  LinkedIn analyzes millions of alumni profiles across different careers, then … Continue reading »

The Formula for Successful Navigation Strategies

The Formula for Successful Navigation Strategies
by Bart Caylor ·

Education Website Navigation Strategies: It Starts With the Math We are passionate about simplicity and education website navigation strategies that … Continue reading »

Leading Online – An Interview with Reshan Richards and Stephen Valentine

Leading Online – An Interview with Reshan Richards and Stephen Valentine
by Brendan Schneider ·

One of my guilty pleasures is to read books about leadership.   So when I first became aware of Leading Online: … Continue reading »

3 Next Steps to Nurture EdTech Growth

3 Next Steps to Nurture EdTech Growth
by Scott Rocco ·

Over the last few years the seeds of educational technology and social media in education (referred to as EdTech from … Continue reading »

How UNH Used Social Media to Welcome New Wildcats During Summer Orientation & Move-In Weekend

How UNH Used Social Media to Welcome New Wildcats During Summer Orientation & Move-In Weekend
by Jason Boucher ·

This summer, UNH Communications and Public Affairs helped the orientation staff give a big Wildcat welcome to incoming students and … Continue reading »

New Data for Web and Social Media Marketing

New Data for Web and Social Media Marketing
by Bart Caylor ·

We recently came across a set of new data from the Uversity and Chegg student survey. The complete deck can be … Continue reading »

Communicating Innovation: The Independent Curriculum Group

Communicating Innovation: The Independent Curriculum Group
by Peter Gow ·

I was once an academic dean, charged with leading my school forward literally into the 21st century, retooling our approaches … Continue reading »

5 Ways to Stretch Your Admissions Marketing Budget

5 Ways to Stretch Your Admissions Marketing Budget
by Bart Caylor ·

The Cost of Your Admissions Marketing In a recent published NACCAP benchmarking report on enrollment marketing, the average member school spent just … Continue reading »

The MacGyver Approach to Marketing Strategies for Education

The MacGyver Approach to Marketing Strategies for Education
by Bart Caylor ·

I have been reliving the 80′s with my kids. They have discovered the Netflix cache of MacGyver episodes and find them fascinating … Continue reading »