Development & Social Media Taking The First Step

Development & Social Media Taking The First Step
by Jay Goulart ·

Recently my office had all of the emails we have on record matched with a social media database to find … Continue reading »

Social Media in Travel Programs: Part 1 – Overview

Social Media in Travel Programs: Part 1 – Overview
by William Stites ·

For over 10 years, The Montclair Kimberley Academy’s (MKA) Irish Studies Program has been taking seniors to Ireland as part … Continue reading »

Are you afraid of making social media mistakes?

Are you afraid of making social media mistakes?
by Antonio Viva ·

I say, don’t be! This morning I came across an interesting article by Denise Zimmerman over at iMedia Connection called … Continue reading »

Are you Using Antisocial Media?

Are you Using Antisocial Media?
by Jay Goulart ·

Do you remember the rotary telephone? Most likely you do not but I do. I also remember those nervous moments … Continue reading »

Podcast: Sharing Social Media Thoughts, Early Experiences & Advice: A conversation with Lorrie Jackson

Podcast: Sharing Social Media Thoughts, Early Experiences & Advice: A conversation with Lorrie Jackson
by Peter Baron ·

Lorrie Jackson, Director of Communications and Marketing of Lausanne Collegiate School in Memphis, TN & edSocialMedia contributor, sat down with me to discuss how she introduced social media into the school’s outreach plan, how it has been received by Lausanne’s constituents and advice for schools on how to get started with social media. Continue reading »

Podcast: Sharing Social Media Thoughts, Early Experiences & Advice: A conversation with Lorrie Jackson

Podcast: Sharing Social Media Thoughts, Early Experiences & Advice: A conversation with Lorrie Jackson
by Peter Baron ·

Lorrie Jackson, Director of Communications and Marketing of Lausanne Collegiate School in Memphis, TN & edSocialMedia contributor, sat down with me to discuss how she introduced social media into the school’s outreach plan, how it has been received by Lausanne’s constituents and advice for schools on how to get started with social media. Continue reading »

Accelerating a SLOW-cial Media Campaign

Accelerating a SLOW-cial Media Campaign
by Lorrie Jackson ·

Maybe your supervisor panicked when he saw a competitor’s robust Facebook page. Maybe your alumni donations are abysmal. Maybe Twitter is just plain fun and why not tweet for your school in your spare time?

These are all too common reasons for starting into social media in an independent school but for many such well-intentioned starts don’t end well. Social media becomes SLOW-cial because, unlike in Field of Dreams, sometimes they don’t come when you build it. Let’s examine why and more importantly, how you can avoid the void in the conversation. Continue reading »