July 30, 2010

How to Tweet Effectively – Part Two

EDITOR’S NOTE: Part Two of Marisa Peacock’s post on tweeting effectively.  Catch up on what you may have missed in Part One. 3 Quality not Quantity It used to be that the more online friends and followers a user had, the more influential they had become. Now, most people appreciate that it’s not how many [...]

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July 30, 2010

Summer Sessions: Social Media 101

I have had the honor of being asked to work with the Mass Media Class up at The Advanced Student Program at St. Paul’s School today. The class has been exploring the implications of media and producing their own along the way. Check out the class blog where you can find videos, pictures, and articles [...]

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July 28, 2010

Flash Social Media Project

A buddy of mine and I came across a local business in Cambridge that just moved into the area and is trying to make a name for itself. As we got to talking, the store said they were using a rather expensive website and were not on any social media platforms. My friend @seanblanchet and [...]

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July 28, 2010

Email Signatures: Another Way to Drive Traffic to Your Social Sites

Very few schools have a standardized email signature—even within departments—and yet this is a basic for branding that is both simple (cut and paste) and inexpensive (free!). And, as an added bonus, it can drive recipients to your web and/or social media sites, attracting viewers through channels you might never have reached any other way. [...]

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July 26, 2010

Brendan Schneider’s “cocktail conversations” and schools

Brendan Schneider, the Director of Admission and Financial Aid at Sewickley Academy, writes about the importance of branding through “cocktail conversations.” His blog post starts the dialog about moving your school’s branding from the view book to the facebook. The importance of the “cocktail conversation” is vital to a school’s marketing plan and social media [...]

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