How to Pitch Social Media to Your Boss

How to Pitch Social Media to Your Boss
by Tim McDonough ·

Recently I gave a talk at an edSocialMedia bootcamp where I said “I can assure you I work at the … Continue reading »

Overcoming Employees Against Innovation

Overcoming Employees Against Innovation
by Marisa Peacock ·

Right now is all about the empowered employee. Study after study has indicated that employees and customers, armed with access … Continue reading »

Become what you are

Become what you are
by Tim McDonough ·

“Become what you are” is more than a great 1993 album by Juliana Hatfield (worth noting; I’ve had a crush … Continue reading »

Common Themes in Social Media Policies

Common Themes in Social Media Policies
by Lorrie Jackson ·

Educators are making choices on social media that impact students, the school, and themselves. That impact can certainly be a … Continue reading »

Communicating & Connecting with Social Media (Part I)

Communicating & Connecting with Social Media (Part I)
by Jason Ramsden ·

While I can’t remember the tweet verbatim, nor who initiated the conversation, the overall context was something like, “Hey, we … Continue reading »

What I learned on my summer vacation

What I learned on my summer vacation
by Tim McDonough ·

Two weeks ago I went on vacation to Newport, Rhode Island, one of my favorite destinations.  My wife and I … Continue reading »

Why Social Media Marketing Matters

Why Social Media Marketing Matters
by Marisa Peacock ·

Whenever I consult with independent schools about their communication strategies, I like to ask: “If I said the word marketing … Continue reading »

“What we don’t understand we can make mean anything” Chuck Palahniuk (Diary)

“What we don’t understand we can make mean anything” Chuck Palahniuk (Diary)
by Tim McDonough ·

I apologize up front for reopening an old wound; But I recently received an email from a local middle school … Continue reading »

What can your school learn from a Burrito Company?

What can your school learn from a Burrito Company?
by Tim McDonough ·

Jeff Bezos founder and CEO of amazon.com said “your brand is what people say about you when you leave the … Continue reading »

When they find you on Twitter…

When they find you on Twitter…
by Drew Millikin ·

And…. it’s finally happened.   When I moved from higher education to working at Groton School, one of the first … Continue reading »