Tagged: "administrators"
How to Pitch Social Media to Your Boss
Recently I gave a talk at an edsocialmedia bootcamp where I said “I can assure you I work at the most conservative school in the room; the school most afraid of the change social media is creating.” A few people challenged me on that statement that day and a few more in the following weeks. Since [...]
Overcoming Employees Against Innovation
Right now is all about the empowered employee. Study after study has indicated that employees and customers, armed with access to smart technologies, are driving innovations within their organizations. And while, that is true for many, there are still employees who aren’t interested in implementing new technologies, let alone learning new skills. Recently, a television [...]
Become what you are
“Become what you are” is more than a great 1993 album by Juliana Hatfield (worth noting; I’ve had a crush on Juliana since roughly 1994), it is a great phrase to keep in mind when using social media for your school. I thought of Juliana Hatfield’s album title when I read this quote: “You don’t [...]
Common Themes in Social Media Policies
Educators are making choices on social media that impact students, the school, and themselves. That impact can certainly be a positive one, particularly when schools have created guidelines for behavior and content on social media. However, without such guidelines, teachers, administrators, and staff can be unsure where the line between appropriate and inappropriate lies. Social [...]
Communicating & Connecting with Social Media (Part I)
While I can’t remember the tweet verbatim, nor who initiated the conversation, the overall context was something like, “Hey, we both seem to be two cool guys involved in education, using social media and living in the Raleigh area, want to grab lunch sometime to connect face to face?” Now, fast forward two years to [...]
What I learned on my summer vacation
Two weeks ago I went on vacation to Newport, Rhode Island, one of my favorite destinations. My wife and I have a 15 month old son so the term “vacation” takes on a new meaning. We decided to try to make this vacation a truly relaxing experience for the family and not pack it with [...]
Why Social Media Marketing Matters
Whenever I consult with independent schools about their communication strategies, I like to ask: “If I said the word marketing in front of a faculty member, what would they say?” Recently, I heard a response that was quite refreshing. The communications director simply said, “Oh, marketing isn’t a dirty word here.” I’ve worked with and [...]
“What we don’t understand we can make mean anything” Chuck Palahniuk (Diary)
I apologize up front for reopening an old wound; But I recently received an email from a local middle school principal who shared Ben Franklin Middle School Principal Anthony Orsini’s letter about not using facebook or any social media with her school community. She too has urged her families to ignore facebook and all social [...]
What can your school learn from a Burrito Company?
Jeff Bezos founder and CEO of amazon.com said “your brand is what people say about you when you leave the room.” You don’t own your brand (and yes, your school is a brand). This lack of control is an uncomfortable thought. What do people say about your school when you’re not in the room? If [...]
When they find you on Twitter…
And…. it’s finally happened. When I moved from higher education to working at Groton School, one of the first striking realizations I had was that I now work at an institution full of minors. Because of this, there are much different boundaries that need to be established than what I was used to at the [...]
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