Courting the Reluctant: Admissions Marketing to Those Who Won’t Commit

Courting the Reluctant: Admissions Marketing to Those Who Won’t Commit
by Bart Caylor ·

Marry You?! I’m Just Here for the Speed-Dating Round! Traditionally, higher education website lead gathering has gone something like this: … Continue reading »

Winners of the InspirED Brilliance Awards Announced

Winners of the InspirED Brilliance Awards Announced
by Liza Fisher Norman ·

The competition was fierce in the first annual InspirED School Marketers Brilliance Awards for excellence in PK12 private school marketing … Continue reading »

7 Reasons to Enter a MarCom Awards Competition [Infographic]

7 Reasons to Enter a MarCom Awards Competition [Infographic]
by Liza Fisher Norman ·

Why would any school enter a marketing and communications awards competition? What’s in it for you? What’s in it for … Continue reading »

Independent School Branding Illuminated [Podcast]

Independent School Branding Illuminated [Podcast]
by Liza Fisher Norman ·

Download or Listen on iTunes   Let’s face it. You can market until the cows come home, but you need … Continue reading »

Announcing the Brilliance Awards Competition for #Indyschool MarCom

Announcing the Brilliance Awards Competition for #Indyschool MarCom
by Liza Fisher Norman ·

InspirED is amped to present the first annual InspirED School Marketers Brilliance Awards.   Finally, a competition to recognize excellence … Continue reading »

Take the Private School Marketing and Communications Survey

Take the Private School Marketing and Communications Survey
by Liza Fisher Norman ·

InspirED School Marketers’ mission is to help make the private school marketing and communications professionals’ job easier. This survey is … Continue reading »

How to Get Glowing Testimonials About Your School

How to Get Glowing Testimonials About Your School
by Liza Fisher Norman ·

It’s March and that means graduation isn’t far away. Along with the caps and gowns (or white dresses and suits), … Continue reading »

InspirED Podcast on Podcasting with Mike Hatfield

InspirED Podcast on Podcasting with Mike Hatfield
by Liza Fisher Norman ·

This is InspirED School Marketers’ inaugural podcast, and as such, it’s appropriate that it’s on podcasting. The irony wasn’t lost on … Continue reading »

Engaging Prospective Students with Social Media

Engaging Prospective Students with Social Media
by Jason Boucher ·

Sometimes I’m asked, “Is social media worth the effort?”   Usually it’s from someone not in the social media or … Continue reading »

Creating a Compelling Elevator Speech

Creating a Compelling Elevator Speech
by Bart Caylor ·

Next Floor: Your Elevator Speech Imagine entering an elevator. You press the button for floor ten. As the door closes, … Continue reading »