Social media is all about people. In the world of education, this is no different. In fact, it's essential! To use Twitter effectively, you have to capture the attention and engagement of the right people. And you have to be able to drive actions; re-tweets, clicks and traffic. During this webinar, Dan Schure will walk you through 10 immediately actionable ways to get attention, grow your audience and increase traffic using Twitter.
Word of mouth (WOM) and the Web are always the top two ways that prospective parents find out about your school. Therefore, your marketing strategy should focus your efforts on these two areas. During this webinar, Rick Newberry, President of Enrollment Catalyst, will discuss strategies to utilize your website and social media channels to inspire word of mouth at your school.
Planning a little back-to-school app shopping? Or are you a business owner looking to get the most out of the iPad? Here are some of my favorite apps to get you started. For Educators & Students: Paper by 53 (Free, $6.99 for all the tools) – A great sketchbook app for creatives, sketch your latest [...]
Pinterest (pronounced: Pin-trest) is the hottest new social media channel that promotes visual communication between “pinners” who use it. In just two quick years, Pinterest has become the third largest social media network, recently surpassing LinkedIn to be one of the most talked about social platforms on the web. Join Turnaround Marketing Communications & Brendan Schneider to talk about how you can amplify your school's message on Pinterest.
Brandon Croke, from Inigral, presented an engaging webinar that covered the different ways schools are measuring social media effectiveness, the pros and cons of each, and best practices on how to tie social media activity to enrollment results.
Clay Shirky famously pointed out that the problem in the information landscape today isn’t necessarily that there is too much information but that our filters aren’t any good. Students feel this problem acutely due to their perpetual crunch for time and lack of nuanced Google skills. So where does a responsible student go for reliable information [...]