3 Ingredients of Your School’s Social Strategy: Part Two

3 Ingredients of Your School’s Social Strategy: Part Two
by Randy Vaughn ·

Earlier in the week, I shared Part One of this series: 3 Ingredients of Your School’s Social Strategy. The first two ingredients, having good “integration” and being “interconnected,” are crucial pieces in a school’s social media strategy. The third ingredient—the special sauce, if you will—is the strategic effort of making a solid plan. As we mentioned in Part One, it must act as your recipe as to “what-when-where-to-post” to ensure anybody pays attention to what you’re whipping up for them to consume. Continue reading »

3 Ingredients of Your School’s Social Strategy: Part One

3 Ingredients of Your School’s Social Strategy: Part One
by Randy Vaughn ·

It’s back-to-school time and the halls are bustling with the sounds of hope, optimism and enthusiasm. But behind your door, you uncomfortably stare into the empty screen of your school’s social media efforts. Sure, you managed to post a few “first day of school” pictures on your Facebook page, but how do you make the rest of your plan strategic? Continue reading »

A Visual Guide to Using Social Media

A Visual Guide to Using Social Media
by Madeline Riley ·

At edSocialMedia, we like to encourage our bootcamp attendees to practice using social media in their daily lives. If the user sees it naturally fitting into their social lives, we find that they are way more likely to use the tools in the professional careers…
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What’s the Interest in Pinterest?

What’s the Interest in Pinterest?
by Madeline Riley ·

In this edSocialMedia webinar, talk shop with marketers Rob & Liza Fisher Norman, from Turnaround Marketing Communications, and Brendan Schneider, Director of Admission & Financial Aid at Sewickley Academy, as they explore how your school can effectively add Pinterest to your social media stable. Continue reading »

State of Facebook Marketing

State of Facebook Marketing
by Madeline Riley ·

Brandon Croke, Inigral Inc.’s Marketing Manager, explores recent data and statistics that explore current applications of Facebook in the higher education sector. Hear about the most effective Facebook trends and how they impact your Facebook strategy. Continue reading »

How to Successfully Manage a Student & Faculty Blog

How to Successfully Manage a Student & Faculty Blog
by Madeline Riley ·

Editor’s note: Due to technical difficulties, a recorded version of this webinar isn’t available. We apologize for any inconvenience. How … Continue reading »

Social Media Monitoring Tips for Universities

Social Media Monitoring Tips for Universities
by Danny Newman ·

Last week we looked at the basics of social media monitoring. We covered why you need it, where to get started, … Continue reading »

How to Embed a Tweet

How to Embed a Tweet
by Madeline Riley ·

Twitter’s latest redesign incorporated an exciting new feature for individual tweets. For many schools and organizations, the power of a testimonial is worth a thousand words, and now, you can embed the comments your constituents share about you. Continue reading »

Getting Started with Google+ Pages

Getting Started with Google+ Pages
by Madeline Riley ·

Google+ pages are now accessible for businesses, and your schools should be in the mix.   In a recent webinar, … Continue reading »

Social Media & Branding: Composing a Cohesive Tune

Social Media & Branding: Composing a Cohesive Tune
by Madeline Riley ·

  You can recite your school’s branding like a childhood lullaby, but are you whistling the same tune when you … Continue reading »