3 Ingredients of Your School’s Social Strategy: Part One

3 Ingredients of Your School’s Social Strategy: Part One
by Randy Vaughn ·

It’s back-to-school time and the halls are bustling with the sounds of hope, optimism and enthusiasm. But behind your door, you uncomfortably stare into the empty screen of your school’s social media efforts. Sure, you managed to post a few “first day of school” pictures on your Facebook page, but how do you make the rest of your plan strategic? Continue reading »

A Visual Guide to Using Social Media

A Visual Guide to Using Social Media
by Madeline Riley ·

At edSocialMedia, we like to encourage our bootcamp attendees to practice using social media in their daily lives. If the user sees it naturally fitting into their social lives, we find that they are way more likely to use the tools in the professional careers…
Continue reading »

What’s the Interest in Pinterest?

What’s the Interest in Pinterest?
by Madeline Riley ·

In this edSocialMedia webinar, talk shop with marketers Rob & Liza Fisher Norman, from Turnaround Marketing Communications, and Brendan Schneider, Director of Admission & Financial Aid at Sewickley Academy, as they explore how your school can effectively add Pinterest to your social media stable. Continue reading »

State of Facebook Marketing

State of Facebook Marketing
by Madeline Riley ·

Brandon Croke, Inigral Inc.’s Marketing Manager, explores recent data and statistics that explore current applications of Facebook in the higher education sector. Hear about the most effective Facebook trends and how they impact your Facebook strategy. Continue reading »

Erin Swanson: Donate your voice: Lessons from two years of automated, integrated social campaigns with Water.org

Erin Swanson: Donate your voice: Lessons from two years of automated, integrated social campaigns with Water.org
by Madeline Riley ·

Erin Swanson, a freelance social media manager & former Marketing Programs Manager at Water.org, discusses time and resource management throughout her time working in a non-profit environment. With a limited marketing budget, Erin’s team developed a campaign that focused on the idea of advocacy over fundraising. Continue reading »

Andy Shaindlin: Balancing Creativity with Leadership: The Challenge of Social Media

Andy Shaindlin: Balancing Creativity with Leadership: The Challenge of Social Media
by Madeline Riley ·

Andy Shaindlin, the Associate Vice President for Advancement at Carnegie Mellon University & Founder of Alumni Futures, talks about involvement in social media from the organization leader’s perspective. His high-level, big picture planning ideas explore the challenges that Presidents and Heads of School face when using social media. Continue reading »

Save Time on Social Media with ifttt

Save Time on Social Media with ifttt
by Cassie Dull ·

Do you feel like you spend too much time on social media? With blogs, Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest, … Continue reading »

How to Successfully Manage a Student & Faculty Blog

How to Successfully Manage a Student & Faculty Blog
by Madeline Riley ·

Editor’s note: Due to technical difficulties, a recorded version of this webinar isn’t available. We apologize for any inconvenience. How … Continue reading »

How to Embed a Tweet

How to Embed a Tweet
by Madeline Riley ·

Twitter’s latest redesign incorporated an exciting new feature for individual tweets. For many schools and organizations, the power of a testimonial is worth a thousand words, and now, you can embed the comments your constituents share about you. Continue reading »

Getting Started with Google+ Pages

Getting Started with Google+ Pages
by Madeline Riley ·

Google+ pages are now accessible for businesses, and your schools should be in the mix.   In a recent webinar, … Continue reading »