Earlier in the week, I shared Part One of this series: 3 Ingredients of Your School's Social Strategy. The first two ingredients, having good "integration" and being "interconnected," are crucial pieces in a school's social media strategy. The third ingredient—the special sauce, if you will—is the strategic effort of making a solid plan. As we mentioned in Part One, it must act as your recipe as to "what-when-where-to-post" to ensure anybody pays attention to what you're whipping up for them to consume.
It's back-to-school time and the halls are bustling with the sounds of hope, optimism and enthusiasm. But behind your door, you uncomfortably stare into the empty screen of your school's social media efforts. Sure, you managed to post a few "first day of school" pictures on your Facebook page, but how do you make the rest of your plan strategic?
The edSocialMedia Bootcamp in the Boston area for PK-8 Schools brings together colleagues to discuss and formulate best practices for schools with students in pre-kindergarten through the eighth grade (and beyond). The morning will begin with a presentation by William (Bill) Stites, Director of Technology for The Montclair Kimberley Academy (MKA), where he engages and educates faculty of the social media best practices for schools. He will lead a discussion in the morning surrounding topics pertinent to any educator with students under the age of 13.
At edSocialMedia, we like to encourage our bootcamp attendees to practice using social media in their daily lives. If the user sees it naturally fitting into their social lives, we find that they are way more likely to use the tools in the professional careers...
In this edSocialMedia webinar, talk shop with marketers Rob & Liza Fisher Norman, from Turnaround Marketing Communications, and Brendan Schneider, Director of Admission & Financial Aid at Sewickley Academy, as they explore how your school can effectively add Pinterest to your social media stable.
Brandon Croke, Inigral Inc.'s Marketing Manager, explores recent data and statistics that explore current applications of Facebook in the higher education sector. Hear about the most effective Facebook trends and how they impact your Facebook strategy.
Sticking with the method that we know best, this workshop will focus on getting the work done with a hands-on approach. After an introductory keynote from Travis Warren, the President of WhippleHill, you will learn how to improve your video skills so you can launch into the next school year with a new set of tools.
Erin Swanson: Donate your voice: Lessons from two years of automated, integrated social campaigns with Water.org
Erin Swanson, a freelance social media manager & former Marketing Programs Manager at Water.org, discusses time and resource management throughout her time working in a non-profit environment. With a limited marketing budget, Erin’s team developed a campaign that focused on the idea of advocacy over fundraising.
Andy Shaindlin, the Associate Vice President for Advancement at Carnegie Mellon University & Founder of Alumni Futures, talks about involvement in social media from the organization leader’s perspective. His high-level, big picture planning ideas explore the challenges that Presidents and Heads of School face when using social media.
Creating and implementing a successful Communications Plan for your school is not something that happens without giving thoughtful consideration to the end goal. Understanding this element and the steps necessary to achieving your goal is critical to ensuring success. The afternoon will focus on a Facebook mini-bootcamp to shift your school's page into the new Timeline.