Involve your student-athletes in your marketing, promotion, and social media!

Involve your student-athletes in your marketing, promotion, and social media!
by Jeff Walrich ·

At Gilmour Academy, Associate Athletic Director/Middle School Director of Athletics, Kristy Booher, and I try to involve our student-athletes in … Continue reading »

How to increase student attendance at school activities? There is an App for that!

How to increase student attendance at school activities? There is an App for that!
by Jeff Walrich ·

One issue facing every athletic director is finding ways to have students attend sports events on campus. The same holds … Continue reading »

Creating a Compelling Elevator Speech

Creating a Compelling Elevator Speech
by Bart Caylor ·

Next Floor: Your Elevator Speech Imagine entering an elevator. You press the button for floor ten. As the door closes, … Continue reading »

Communicating Innovation: The Independent Curriculum Group

Communicating Innovation: The Independent Curriculum Group
by Peter Gow ·

I was once an academic dean, charged with leading my school forward literally into the 21st century, retooling our approaches … Continue reading »

5 Ways to Stretch Your Admissions Marketing Budget

5 Ways to Stretch Your Admissions Marketing Budget
by Bart Caylor ·

The Cost of Your Admissions Marketing In a recent published NACCAP benchmarking report on enrollment marketing, the average member school spent just … Continue reading »

The MacGyver Approach to Marketing Strategies for Education

The MacGyver Approach to Marketing Strategies for Education
by Bart Caylor ·

I have been reliving the 80′s with my kids. They have discovered the Netflix cache of MacGyver episodes and find them fascinating … Continue reading »

Social Media Faux Pas: #21-#25

Social Media Faux Pas: #21-#25
by Stacy Jagodowski ·

It just keeps getting better … or worse, depending on how you look at it. #fauxfive part 5 21. False … Continue reading »

Start Using YouTube More in Your Education Marketing Mix

Start Using YouTube More in Your Education Marketing Mix
by Bart Caylor ·

According to a recent study by The Intelligence Group featured on emarketer.com, teenagers frequent YouTube 14% more than Facebook. That … Continue reading »

Education Marketing: Internal Promotion Can Help You Predict the Future

Education Marketing: Internal Promotion Can Help You Predict the Future
by Bart Caylor ·

Every institution has the challenge of sharing their success in education marketing. But, by letting everyone know your success and … Continue reading »