Tagged: "Communications"
Webinar recap: Instantly Actionable Ways To Leverage Twitter, with Dan Shure
Social media is all about people. In the world of education, this is no different. In fact, it’s essential! To use Twitter effectively, you have to capture the attention and engagement of the right people. See how in this webinar recap with Dan Shure.
Webinar: 10 Instantly Actionable Ways To Leverage Twitter
Social media is all about people. In the world of education, this is no different. In fact, it's essential! To use Twitter effectively, you have to capture the attention and engagement of the right people. And you have to be able to drive actions; re-tweets, clicks and traffic. During this webinar, Dan Schure will walk you through 10 immediately actionable ways to get attention, grow your audience and increase traffic using Twitter.
222 People to Circle on Google Plus
I've been pretty hard on Google Plus on my own blog: 10 Reasons Why I Hate Google Plus and Google Plus is Dead. Most of my initial dislike of Google's latest social network came from, in my opinion, other people's over-reaction to the launch of Google Plus.
Webinar recap: Word of mouth marketing for your school
During this webinar, Rick Newberry, President of Enrollment Catalyst, shows hundreds of school examples to illustrate how you can use your website and social media channels to inspire word of mouth.
Webinar: Using the WEB to inspire WOM for your school
Word of mouth (WOM) and the Web are always the top two ways that prospective parents find out about your school. Therefore, your marketing strategy should focus your efforts on these two areas. During this webinar, Rick Newberry, President of Enrollment Catalyst, will discuss strategies to utilize your website and social media channels to inspire word of mouth at your school.
How Assumption High School sparked fireworks with an out-of-the-box video
Imagine if you hit a “home run” as an enrollment manager: Would your picture-perfect scenario generate more than 45,000 video views, 17 pages of alumni comments, and oh, 30+ additional students in your freshman class? Impossible you say? Not for Elisabeth Russo at Assumption High School in Louisville, Kentucky. Her team created a knock-out lip-dub music video to Katy Perry's "Firework" that generated the perfect scenario for a private school.
Pinterest: Why Pinning is Better than Posting Pics
With digital cameras in almost every type of mobile device imaginable, snapping photos of campus events is easier than ever before. Awesome, you say? I can now crank out photos and post them to my school’s Flickr page quickly and easily and then move on to the next item on my crowded “social media to do” list. Right? Perhaps.
3 Ingredients of Your School’s Social Strategy: Part Two
Earlier in the week, I shared Part One of this series: 3 Ingredients of Your School's Social Strategy. The first two ingredients, having good "integration" and being "interconnected," are crucial pieces in a school's social media strategy. The third ingredient—the special sauce, if you will—is the strategic effort of making a solid plan. As we mentioned in Part One, it must act as your recipe as to "what-when-where-to-post" to ensure anybody pays attention to what you're whipping up for them to consume.
3 Ingredients of Your School’s Social Strategy: Part One
It's back-to-school time and the halls are bustling with the sounds of hope, optimism and enthusiasm. But behind your door, you uncomfortably stare into the empty screen of your school's social media efforts. Sure, you managed to post a few "first day of school" pictures on your Facebook page, but how do you make the rest of your plan strategic?
8+ (Borrowed) Tips for Using Facebook Scheduled Posts
An article that appeared on Social Media Examiner outlines the ins and outs of using scheduled posts for Facebook. No, we’re not talking about using Hootsuite or Timely here; we’re talking about scheduling the posts through Facebook.com.
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