Social Media Case Study: Pope John Paul II High School (MA)

Social Media Case Study: Pope John Paul II High School (MA)
by Lorrie Jackson ·

For the next few months, I’ll be sharing best practices from schools like yours across the U.S. and abroad. This month, we’re starting with a bit of a surprise… Continue reading »

Free Webinar (5/18, 3 pm): The Story of the WA Mash

Free Webinar (5/18, 3 pm): The Story of the WA Mash
by Peter Baron ·

Are you trying to understand the buzz around social media and whether or not it can truly benefit your school? Join Antonio Viva, Associate Head of School and English teacher at Worcester Academy for a free webinar on Monday, May 18 at 3 pm ET that explores the creation of “WA Mash” and how he has successfully integrated social media into the curriculum of his Creative Writing course. Continue reading »

Are you afraid of making social media mistakes?

Are you afraid of making social media mistakes?
by Antonio Viva ·

I say, don’t be! This morning I came across an interesting article by Denise Zimmerman over at iMedia Connection called … Continue reading »

Podcast: Sharing Social Media Thoughts, Early Experiences & Advice: A conversation with Lorrie Jackson

Podcast: Sharing Social Media Thoughts, Early Experiences & Advice: A conversation with Lorrie Jackson
by Peter Baron ·

Lorrie Jackson, Director of Communications and Marketing of Lausanne Collegiate School in Memphis, TN & edSocialMedia contributor, sat down with me to discuss how she introduced social media into the school’s outreach plan, how it has been received by Lausanne’s constituents and advice for schools on how to get started with social media. Continue reading »

Podcast: Sharing Social Media Thoughts, Early Experiences & Advice: A conversation with Lorrie Jackson

Podcast: Sharing Social Media Thoughts, Early Experiences & Advice: A conversation with Lorrie Jackson
by Peter Baron ·

Lorrie Jackson, Director of Communications and Marketing of Lausanne Collegiate School in Memphis, TN & edSocialMedia contributor, sat down with me to discuss how she introduced social media into the school’s outreach plan, how it has been received by Lausanne’s constituents and advice for schools on how to get started with social media. Continue reading »

Accelerating a SLOW-cial Media Campaign

Accelerating a SLOW-cial Media Campaign
by Lorrie Jackson ·

Maybe your supervisor panicked when he saw a competitor’s robust Facebook page. Maybe your alumni donations are abysmal. Maybe Twitter is just plain fun and why not tweet for your school in your spare time?

These are all too common reasons for starting into social media in an independent school but for many such well-intentioned starts don’t end well. Social media becomes SLOW-cial because, unlike in Field of Dreams, sometimes they don’t come when you build it. Let’s examine why and more importantly, how you can avoid the void in the conversation. Continue reading »

Who has time for Social Media?

Who has time for Social Media?
by Antonio Viva ·

It seems like no matter how hard I try, serving as an administrator at independent school with 655 students and 150 employees during the months of April and May reminds of riding The Comet roller coaster at The Great Escape in Lake George, New York. I mean, seriously, how many of us really have the time to devote to maintaining a social media presence, let alone cultivate and foster the many meaningful networks and relationships we belong too? Continue reading »