Social Media Faux Pas: #21-#25

Social Media Faux Pas: #21-#25
by Stacy Jagodowski ·

It just keeps getting better … or worse, depending on how you look at it. #fauxfive part 5 21. False … Continue reading »

5 Things I Learned from My MOOC Experience

5 Things I Learned from My MOOC Experience
by David Korfhage ·

As I discussed in an earlier post, the two MOOCs I was involved with, Fundamentals of Online Learning and E-Learning and Digital Cultures, started … Continue reading »

A Tale of Two MOOCs: The Importance of Community in Online Learning

A Tale of Two MOOCs: The Importance of Community in Online Learning
by David Korfhage ·

Fundamentals of Online Education (FOE), and E-Learning and Digital Cultures (EDC): two Coursera courses, two courses on e-learning, both MOOCs, both on Coursera, both offered by prestigious universities. Continue reading »

Erin Swanson: Donate your voice: Lessons from two years of automated, integrated social campaigns with Water.org

Erin Swanson: Donate your voice: Lessons from two years of automated, integrated social campaigns with Water.org
by Madeline Riley ·

Erin Swanson, a freelance social media manager & former Marketing Programs Manager at Water.org, discusses time and resource management throughout her time working in a non-profit environment. With a limited marketing budget, Erin’s team developed a campaign that focused on the idea of advocacy over fundraising. Continue reading »

Andy Shaindlin: Balancing Creativity with Leadership: The Challenge of Social Media

Andy Shaindlin: Balancing Creativity with Leadership: The Challenge of Social Media
by Madeline Riley ·

Andy Shaindlin, the Associate Vice President for Advancement at Carnegie Mellon University & Founder of Alumni Futures, talks about involvement in social media from the organization leader’s perspective. His high-level, big picture planning ideas explore the challenges that Presidents and Heads of School face when using social media. Continue reading »

Georgy Cohen: Our Community: The Co-Author of Our Brand Story

Georgy Cohen: Our Community: The Co-Author of Our Brand Story
by Madeline Riley ·

Education institutions and non-profits are challenged to manage the social community as well as create the content. Georgy explains how managers can tap into the real conversations that are already happening to harness a stronger story surrounding your brand. Continue reading »

Rand Fishkin: Connecting Inbound Marketing for Exceptional Return

Rand Fishkin: Connecting Inbound Marketing for Exceptional Return
by Madeline Riley ·

Content marketing should be the driving force in your online marketing campaign, as Rand Fishkin illustrates in his edSocialMedia Summit presentation, “Connecting Inbound Marketing for Exceptional Return.” Continue reading »

Ian Symmonds: Viral Video: Bringing Culture to the Curb

Ian Symmonds: Viral Video: Bringing Culture to the Curb
by Madeline Riley ·

In this edSocialMedia Summit presentation, Ian Symmonds, from Ian Symmonds & Associates Inc., demonstrates the importance of engaging videos to authentically represent an organization’s unique identity. Continue reading »

John Hill: Inversity, A Higher Education View of LinkedIn

John Hill: Inversity, A Higher Education View of LinkedIn
by Madeline Riley ·

John Hill, the Higher Education Evangelist for LinkedIn, presented at the 2012 edSocialMedia Summit in San Francisco, CA, at the Fort Mason Center Cowell Theater. In this video, “Inversity, A Higher Education View of LinkedIn,” John focuses his presentation on four key aspects of LinkedIn: people, jobs, companies & groups, and provides insight into how we can leverage these core components for better individual and institutional advancement. Continue reading »

Collectives Not Communities

Collectives Not Communities
by Richard Kassissieh ·

Viewing social networks as collectives rather than communities may help us make sense of their place in schools. How can … Continue reading »