As I discussed in an earlier post, the two MOOCs I was involved with, Fundamentals of Online Learning and E-Learning and Digital Cultures, started off very differently. After I wrote that post, they continued their different paths. EDC is still going, while FOE was suspended by the teacher and by Georgia Tech in order to [...]
Fundamentals of Online Education (FOE), and E-Learning and Digital Cultures (EDC): two Coursera courses, two courses on e-learning, both MOOCs, both on Coursera, both offered by prestigious universities.
Erin Swanson: Donate your voice: Lessons from two years of automated, integrated social campaigns with Water.org
Erin Swanson, a freelance social media manager & former Marketing Programs Manager at Water.org, discusses time and resource management throughout her time working in a non-profit environment. With a limited marketing budget, Erin’s team developed a campaign that focused on the idea of advocacy over fundraising.
Andy Shaindlin, the Associate Vice President for Advancement at Carnegie Mellon University & Founder of Alumni Futures, talks about involvement in social media from the organization leader’s perspective. His high-level, big picture planning ideas explore the challenges that Presidents and Heads of School face when using social media.
Education institutions and non-profits are challenged to manage the social community as well as create the content. Georgy explains how managers can tap into the real conversations that are already happening to harness a stronger story surrounding your brand.
Content marketing should be the driving force in your online marketing campaign, as Rand Fishkin illustrates in his edSocialMedia Summit presentation, “Connecting Inbound Marketing for Exceptional Return.”
In this edSocialMedia Summit presentation, Ian Symmonds, from Ian Symmonds & Associates Inc., demonstrates the importance of engaging videos to authentically represent an organization’s unique identity.
John Hill, the Higher Education Evangelist for LinkedIn, presented at the 2012 edSocialMedia Summit in San Francisco, CA, at the Fort Mason Center Cowell Theater. In this video, "Inversity, A Higher Education View of LinkedIn,” John focuses his presentation on four key aspects of LinkedIn: people, jobs, companies & groups, and provides insight into how we can leverage these core components for better individual and institutional advancement.
Viewing social networks as collectives rather than communities may help us make sense of their place in schools. How can a person have 1,000 friends? Why do students spend so much time on Facebook? What is the nature of membership in a social network? From Community to Collective: Institution and Agency in the Age of [...]
This TED Talk from Johanna Blakley looks at how social media and the ways in which people and companies market will change based on “Taste Communities” and the high percentage of women engaged in social media.