Involve your student-athletes in your marketing, promotion, and social media!

Involve your student-athletes in your marketing, promotion, and social media!
by Jeff Walrich ·

At Gilmour Academy, Associate Athletic Director/Middle School Director of Athletics, Kristy Booher, and I try to involve our student-athletes in … Continue reading »

How Do You Know If Your School Is Writing Quality Content?

How Do You Know If Your School Is Writing Quality Content?
by Emily Cretella ·

When it comes to writing online content, we always hear quality is more important than quantity. But how do you … Continue reading »

Distribution Options for Content Marketing in Education

Distribution Options for Content Marketing in Education
by Bart Caylor ·

Content Marketing in Education: Distribution Options Content can be distributed in many ways. The following list illustrates some of the … Continue reading »

The Formula for Successful Navigation Strategies

The Formula for Successful Navigation Strategies
by Bart Caylor ·

Education Website Navigation Strategies: It Starts With the Math We are passionate about simplicity and education website navigation strategies that … Continue reading »

Social Media Faux Pas: #16-#20

Social Media Faux Pas: #16-#20
by Stacy Jagodowski ·

Let’s keep this party going … social media #fauxfive part 4:   16. CAPS LOCK ABUSE THERE’S NO NEED FOR EVERY … Continue reading »

5 Social Media Faux Pas

5 Social Media Faux Pas
by Stacy Jagodowski ·

We are all guilty of these relatively obvious social media faux pas, but being human, we commit these crimes time … Continue reading »

Breaking News: Area School Upset with Facebook Promoted Posts

Breaking News: Area School Upset with Facebook Promoted Posts
by Joel F. W. Price ·

I fully recognize that it’s a nuisance when something you’re used to changes how it looks and functions. For the purpose of this post, let’s take Facebook as the example. Here is a great look at how Facebook has changed looks over the years. Do you remember getting angry over any/all of these changes? Continue reading »

222 People to Circle on Google Plus

222 People to Circle on Google Plus
by Brendan Schneider ·

I’ve been pretty hard on Google Plus on my own blog: 10 Reasons Why I Hate Google Plus and Google Plus is Dead. Most of my initial dislike of Google’s latest social network came from, in my opinion, other people’s over-reaction to the launch of Google Plus. Continue reading »

Word of Mouth Marketing for Your School

Word of Mouth Marketing for Your School
by Madeline Riley ·

During this webinar, Rick Newberry, President of Enrollment Catalyst, shows hundreds of school examples to illustrate how you can use your website and social media channels to inspire word of mouth. Continue reading »

3 Ingredients of Your School’s Social Strategy: Part Two

3 Ingredients of Your School’s Social Strategy: Part Two
by Randy Vaughn ·

Earlier in the week, I shared Part One of this series: 3 Ingredients of Your School’s Social Strategy. The first two ingredients, having good “integration” and being “interconnected,” are crucial pieces in a school’s social media strategy. The third ingredient—the special sauce, if you will—is the strategic effort of making a solid plan. As we mentioned in Part One, it must act as your recipe as to “what-when-where-to-post” to ensure anybody pays attention to what you’re whipping up for them to consume. Continue reading »