Tagged: "edsocialmedia"

August 16, 2010

What I learned on my summer vacation

Two weeks ago I went on vacation to Newport, Rhode Island, one of my favorite destinations.  My wife and I have a 15 month old son so the term “vacation” takes on a new meaning. We decided to try to make this vacation a truly relaxing experience for the family and not pack it with [...]

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July 07, 2010

Why Social Media Marketing Matters

Whenever I consult with independent schools about their communication strategies, I like to ask: “If I said the word marketing in front of a faculty member, what would they say?” Recently, I heard a response that was quite refreshing. The communications director simply said, “Oh, marketing isn’t a dirty word here.” I’ve worked with and [...]

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June 23, 2010

“What we don’t understand we can make mean anything” Chuck Palahniuk (Diary)

I apologize up front for reopening an old wound; But I recently received an email from a local middle school principal who shared Ben Franklin Middle School Principal Anthony Orsini’s letter about not using facebook or any social media with her school community. She too has urged her families to ignore facebook and all social [...]

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May 25, 2010

Exciting News! edSocialMedia Appoints First Director

Yesterday marked an important & exciting milestone for edSocialMedia (ESM) when we officially announced the appointment of our friend & colleague, Jesse Bardo, as our first Director beginning on August 1, 2010. In addition to contributing regular posts to edSocialMedia.com (be sure to check out his first post “Is Your School Afraid of Facebook?”), Jesse [...]

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May 10, 2010

What can your school learn from a Burrito Company?

Jeff Bezos founder and CEO of amazon.com said “your brand is what people say about you when you leave the room.” You don’t own your brand (and yes, your school is a brand). This lack of control is an uncomfortable thought. What do people say about your school when you’re not in the room? If [...]

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April 12, 2010

Admissions is a relationship not a transaction

I work as the Director of Admissions for Xaverian Brothers High School in Westwood, Massachusetts. Xaverian is an all boys private catholic, day school with an enrollment of 930 boys. Prior to working at Xaverian I worked in higher education admissions for ten years and proudly launched Salve Regina University’s first student bloggers when that [...]

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April 07, 2010

Special Bootcamp for Northern New England Schools

On May 6, 2010 at New Hampton School, New Hampton, NH, edSocialMedia, Independent Schools Association of Northern New England (ISANNE) & WhippleHill will offer a one-day, practical application of social media tools in a school environment using the edSocialMedia Bootcamp curriculum.

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March 05, 2010

Five Things I’m Excited to Explore at TEDxNYED

We at edSocialMedia are excited about sponsoring this weekend’s TEDxNYED event being hosted by our friends at Collegiate School. I have the lucky task of representing ESM at the event, and I plan to take full advantage of the opportunity to participate in the discussion with an impressive list of presenters and attendees. The live [...]

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March 05, 2010

Five Things I’m Excited to Explore at TEDxNYED

We at edSocialMedia are excited about sponsoring this weekend’s TEDxNYED event being hosted by our friends at Collegiate School. I have the lucky task of representing ESM at the event, and I plan to take full advantage of the opportunity to participate in the discussion with an impressive list of presenters and attendees. The live [...]

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February 24, 2010

edSocialMedia Summit: Ben Jones Keynote

Thanks to our friends at WhippleHill for this video of the excellent Keynote address by Ben Jones, VP for Communications at Oberlin College and former Director of Communications for the MIT Office of Admissions. Ben shared his experiences in using social media, focusing on the “what,” “why,” and “how” from his point of view. This [...]

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