Down With Posters

Down With Posters
by Robin Neal ·

I despise glitter. It’s proudly gauche and sinisterly invasive. Once a bedazzled project crosses the threshold of my classroom, the … Continue reading »

Five Ways to Use Foursquare in Educational Marketing, Part Two

Five Ways to Use Foursquare in Educational Marketing, Part Two
by Shane Haggerty ·

Last week I opened up the idea of using Foursquare, one of the leading location-based services, for educational marketing purposes. I presented … Continue reading »

Five Ways to Use Foursquare in Educational Marketing, Part One

Five Ways to Use Foursquare in Educational Marketing, Part One
by Shane Haggerty ·

We all are aware of the logistics and legalities that would have to first be vetted with a social tool … Continue reading »

Running Social Media

Running Social Media
by Tim McDonough ·

I ran my first and only marathon, the Quebec City Marathon, in August 2008. I had trained for marathons three … Continue reading »

How Jeff Tweedy Of Wilco Is Helping Me Help You.

How Jeff Tweedy Of Wilco Is Helping Me Help You.
by Tucker Kimball ·

  Prior to Jeff Tweedy acoustic shows (I’m a big Wilco fan), fans have the opportunity to request songs via … Continue reading »

The show, don’t tell era is here

The show, don’t tell era is here
by Madeline Riley ·

Gone are the days when advancement offices are spending thousands of dollars on contrived admissions videos — or so they … Continue reading »

Rules of content: Share or solve, don’t shill!

Rules of content: Share or solve, don’t shill!
by Madeline Riley ·

“Share or solve, don’t shill” was one of several marketing mantras in the edSocialMedia seminar on May 3, Content Rules: … Continue reading »

What to include in your social media publishing schedule: Part Three

What to include in your social media publishing schedule: Part Three
by Madeline Riley ·

In a three-part series, I’ve derived a school-centric publishing schedule from Ann Handley and C.C. Chapman’s book, Content Rules. The … Continue reading »

What to include in your social media publishing schedule: Part Two

What to include in your social media publishing schedule: Part Two
by Madeline Riley ·

Strong, engaging content should be the foundation of your school’s social media strategy, and an editorial calendar can help accelerate … Continue reading »

What to Include in Your Social Media Publishing Schedule: Part One

What to Include in Your Social Media Publishing Schedule: Part One
by Madeline Riley ·

At some point along the way, you or someone on your team decided to buy into a social media strategy. … Continue reading »