Social media is all about people. In the world of education, this is no different. In fact, it’s essential! To use Twitter effectively, you have to capture the attention and engagement of the right people. See how in this webinar recap with Dan Shure.
I've been pretty hard on Google Plus on my own blog: 10 Reasons Why I Hate Google Plus and Google Plus is Dead. Most of my initial dislike of Google's latest social network came from, in my opinion, other people's over-reaction to the launch of Google Plus.
During this webinar, Rick Newberry, President of Enrollment Catalyst, shows hundreds of school examples to illustrate how you can use your website and social media channels to inspire word of mouth.
Imagine if you hit a “home run” as an enrollment manager: Would your picture-perfect scenario generate more than 45,000 video views, 17 pages of alumni comments, and oh, 30+ additional students in your freshman class? Impossible you say? Not for Elisabeth Russo at Assumption High School in Louisville, Kentucky. Her team created a knock-out lip-dub music video to Katy Perry's "Firework" that generated the perfect scenario for a private school.
The most common question I've heard in the past five years is, "Which social media sites should my school be on?" It's an innocent and honest question, and a good one to continually ask. The question of 2012 has been, "Should my school be using Pinterest?" with the underlying question being: "If I use it for my school, how do I use it well?"
Join Peter Baron, an edSocialMedia co-founder, and Madeline Riley, edSocialMedia's Community Manager, at the Independent Schools of St. Louis (ISSL) Social Media Workshop on Sept. 13, 2012. Travis Warren, President of WhippleHill Communications will start the morning with a keynote presentation on "Why Social Networks Matter" before shifting into concurrent breakout sessions with Travis, Peter and Madeline.
Earlier in the week, I shared Part One of this series: 3 Ingredients of Your School's Social Strategy. The first two ingredients, having good "integration" and being "interconnected," are crucial pieces in a school's social media strategy. The third ingredient—the special sauce, if you will—is the strategic effort of making a solid plan. As we mentioned in Part One, it must act as your recipe as to "what-when-where-to-post" to ensure anybody pays attention to what you're whipping up for them to consume.
It's back-to-school time and the halls are bustling with the sounds of hope, optimism and enthusiasm. But behind your door, you uncomfortably stare into the empty screen of your school's social media efforts. Sure, you managed to post a few "first day of school" pictures on your Facebook page, but how do you make the rest of your plan strategic?
An article that appeared on Social Media Examiner outlines the ins and outs of using scheduled posts for Facebook. No, we’re not talking about using Hootsuite or Timely here; we’re talking about scheduling the posts through Facebook.com.
The edSocialMedia Bootcamp in the Boston area for PK-8 Schools brings together colleagues to discuss and formulate best practices for schools with students in pre-kindergarten through the eighth grade (and beyond). The morning will begin with a presentation by William (Bill) Stites, Director of Technology for The Montclair Kimberley Academy (MKA), where he engages and educates faculty of the social media best practices for schools. He will lead a discussion in the morning surrounding topics pertinent to any educator with students under the age of 13.