Podcast: Sharing Social Media Thoughts, Early Experiences & Advice: A conversation with Lorrie Jackson

Podcast: Sharing Social Media Thoughts, Early Experiences & Advice: A conversation with Lorrie Jackson
by Peter Baron ·

Lorrie Jackson, Director of Communications and Marketing of Lausanne Collegiate School in Memphis, TN & edSocialMedia contributor, sat down with me to discuss how she introduced social media into the school’s outreach plan, how it has been received by Lausanne’s constituents and advice for schools on how to get started with social media. Continue reading »

Podcast: Sharing Social Media Thoughts, Early Experiences & Advice: A conversation with Lorrie Jackson

Podcast: Sharing Social Media Thoughts, Early Experiences & Advice: A conversation with Lorrie Jackson
by Peter Baron ·

Lorrie Jackson, Director of Communications and Marketing of Lausanne Collegiate School in Memphis, TN & edSocialMedia contributor, sat down with me to discuss how she introduced social media into the school’s outreach plan, how it has been received by Lausanne’s constituents and advice for schools on how to get started with social media. Continue reading »

Accelerating a SLOW-cial Media Campaign

Accelerating a SLOW-cial Media Campaign
by Lorrie Jackson ·

Maybe your supervisor panicked when he saw a competitor’s robust Facebook page. Maybe your alumni donations are abysmal. Maybe Twitter is just plain fun and why not tweet for your school in your spare time?

These are all too common reasons for starting into social media in an independent school but for many such well-intentioned starts don’t end well. Social media becomes SLOW-cial because, unlike in Field of Dreams, sometimes they don’t come when you build it. Let’s examine why and more importantly, how you can avoid the void in the conversation. Continue reading »

Case Study: Upper Canada College

Case Study: Upper Canada College
by Ernest Koe ·

This one comes from John Carson who worked with Upper Canada College from June 2007 until May 2008. Their efforts were awarded The Canadian Council for the Advancement of Education’s 2008 PRIX D’EXCELLENCE Bronze Award for Best E-Innovation in University Advancement and also the Council for Advancement and Support of Education 2008 Circle of Excellence Bronze Award. Read more to learn how they did it. Continue reading »

Social Networking Guide for Parents

Social Networking Guide for Parents
by Alex Ragone ·

As part of my regular professional development, I have a group of education technology professionals I follow on Twitter.  Through … Continue reading »

Can Anyone Be a Fan?

Can Anyone Be a Fan?
by Travis Warren ·

One of the good questions posed after a recent Webinar, “Leveraging Facebook,” was the fact that unlike “groups,” access to “Public Profiles” cannot be limited by approval. Currently age and country are the only options Facebook provides for restricting fans. In other words, pretty much anyone can become a “fan” of your school on Facebook. More the one person expressed “serious concern” regarding open access to these pages. Continue reading »

The Case for Social Media Engagement Grows

The Case for Social Media Engagement Grows
by Steve Ritchie ·

Social media participation by adults 25 and older is growing fast. The case for bringing the school’s message to the places the constituents are spending time is growing along with it. Continue reading »