edSocialMedia

I get asked quite often about how to design graphics for social media, specifically, what type of software I use … Continue reading »

Marketing, Promotion and Social Media at the High School Level   Last year as I was using my personal twitter … Continue reading »

With digital cameras in almost every type of mobile device imaginable, snapping photos of campus events is easier than ever before. Awesome, you say? I can now crank out photos and post them to my school’s Flickr page quickly and easily and then move on to the next item on my crowded “social media to do” list. Right? Perhaps. Continue reading »

At edSocialMedia, we like to encourage our bootcamp attendees to practice using social media in their daily lives. If the user sees it naturally fitting into their social lives, we find that they are way more likely to use the tools in the professional careers…
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In a three-part series, I’ve derived a school-centric publishing schedule from Ann Handley and C.C. Chapman’s book, Content Rules. The … Continue reading »

The rain coming down outside serves to remind me that Spring is here. With Spring comes the promise of summer … Continue reading »

Strong, engaging content should be the foundation of your school’s social media strategy, and an editorial calendar can help accelerate … Continue reading »

If you are reading this post, you have most likely read its companion that explains what a Symbolic is. If … Continue reading »

I stumbled into this story last month and thought it was worth repeating. The Fessenden School has been digitizing it’s … Continue reading »

A Symbolic is a concrete representation of abstract thinking, a picture that demonstrates how ideas interact and work. I use … Continue reading »