Part II: Athletic Design for Marketing, Promotion and Social Media at the High School Level

I get asked quite often about how to design graphics for social media, specifically, what type of software I use … Continue reading »
Marketing, Promotion and Social Media at the High School Level

Marketing, Promotion and Social Media at the High School Level Last year as I was using my personal twitter … Continue reading »
Pinterest: Why Pinning is Better than Posting Pics

With digital cameras in almost every type of mobile device imaginable, snapping photos of campus events is easier than ever before. Awesome, you say? I can now crank out photos and post them to my school’s Flickr page quickly and easily and then move on to the next item on my crowded “social media to do†list. Right? Perhaps. Continue reading »
A Visual Guide to Using Social Media

At edSocialMedia, we like to encourage our bootcamp attendees to practice using social media in their daily lives. If the user sees it naturally fitting into their social lives, we find that they are way more likely to use the tools in the professional careers…
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What to include in your social media publishing schedule: Part Three

In a three-part series, I’ve derived a school-centric publishing schedule from Ann Handley and C.C. Chapman’s book, Content Rules. The … Continue reading »
Spring Rain Brings Summer Projects?

The rain coming down outside serves to remind me that Spring is here. With Spring comes the promise of summer … Continue reading »
What to include in your social media publishing schedule: Part Two

Strong, engaging content should be the foundation of your school’s social media strategy, and an editorial calendar can help accelerate … Continue reading »
Symbolics: How To (Pt. 2)

If you are reading this post, you have most likely read its companion that explains what a Symbolic is. If … Continue reading »
The Curious Incident of the French using Flickr for Fashion

I stumbled into this story last month and thought it was worth repeating. The Fessenden School has been digitizing it’s … Continue reading »
Symbolics: Making Abstract Thinking Concrete (Pt. 1)

A Symbolic is a concrete representation of abstract thinking, a picture that demonstrates how ideas interact and work. I use … Continue reading »